The rise of functional foods in 2024 and what to expect in 2025

With so many options available, it's no wonder that functional foods have become the ultimate health hack for 2024.

By: Lifestyle Desk
New Delhi | January 7, 2025 09:00 PM IST

4 min read

People are no longer just counting calories; they’re looking for foods that offer specific benefits, functional foods

People are no longer just counting calories; they’re looking for foods that offer specific benefits. (Source: Freepik)

Functional foods have emerged as a cornerstone of modern health and wellness trends, especially in 2024. These foods, enhanced with additional nutrients or ingredients to provide specific health benefits, are becoming increasingly popular as people look for ways to boost their immunity, energy, and overall well-being. From probiotics and adaptogens to fortified snacks, functional foods offer more than just sustenance; they support long-term health goals.

As awareness of their benefits grows, consumers are becoming more conscious of what they are putting into their bodies, looking for food that nourishes and works to improve specific aspects of health. With so many options available, it’s no wonder that functional foods have become the ultimate health hack for 2024, shaping how we approach nutrition and wellness.

Factors that contributed to the rise of functional foods in 2024

Kanikka Malhotra, consultant dietician and certified diabetes educator, says, “I’ve witnessed a remarkable shift in the landscape of health and wellness in 2024. Several factors have contributed to the rise of functional foods.”

She notes a heightened awareness of health. People are no longer just counting calories; they’re looking for foods that offer specific benefits. This proactive approach to wellness is inspiring consumers to seek out products that go beyond basic nutrition.

“The growing prevalence of chronic diseases has also heightened interest in preventive health measures, making functional foods more appealing,” highlights Malhotra. Moreover, advancements in food science have opened up exciting possibilities. We can now fortify everyday foods with ingredients like probiotics and antioxidants, making it easier for individuals to incorporate health benefits into their diets without sacrificing taste.

She says, “Lastly, I’ve noticed a growing appreciation for personalised nutrition. Consumers want choices that align with their unique health goals and lifestyles. This evolution reflects a deeper understanding that food is not just fuel; it’s a powerful tool for enhancing our well-being.”

There was an increased focus on digestive wellness, leading to a rise in the popularity of fermented foods like kimchi and kombucha (Source: Freepik)

Functional foods that were particularly popular in 2024

In 2024, several functional foods gained significant popularity due to their health benefits and consumer demand for wellness-oriented options. According to Malhotra, these are:

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Performance-boosting products became highly popular in 2024, catering to consumers seeking enhanced physical capabilities and vitality.
Cardio health foods and peanut butter with lower fat and calorie content gained traction among health-conscious individuals looking for nutritious alternatives.
There was an increased focus on digestive wellness, leading to the popularity of fermented foods like kimchi and kombucha, which are known for their positive effects on gut health.
The growing awareness of food allergies led to a higher demand for allergen-friendly products.
Foods such as Jerusalem artichoke, a prebiotic-rich tuber, and Bambara groundnut, high in protein and fiber, gained attention for their health benefits, including improved intestinal health, weight loss, and cholesterol management.
Consumers are increasingly recognising the importance of nutrient-dense foods in managing health and treating chronic illnesses, reflecting a broader movement towards more varied and health-conscious diets.

Emerging functional food trends for 2025

Malhotra says, “A growing consumer focus on health and personalisation can be seen in emerging functional food trends for 2025. As wearable technology and artificial intelligence (AI) improve, personalised nutrition will become more prominent, enabling people to customise their meals to meet their unique health requirements. Furthermore, there is growing interest in functional components that promote mental clarity and emotional well-being, such as adaptogens and nootropics.”

She adds that sustainable sources like seaweed and microalgae are growing in popularity, which provide nutrient-dense substitutes that address environmental issues. In addition, it is anticipated that product lines will become more customisable, enabling customers to choose functional foods that suit their tastes. “As these trends develop, we can expect a more holistic approach to health, in which functional foods are essential components of regular wellness and nutrition plans.”

DISCLAIMER: This article is based on information from the public domain and/or the experts we spoke to. Always consult your health practitioner before starting any routine.

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