‘We all have inner demons’: Why KPop Demon Hunters resonates globally
Directors of the hit animated Korean film talk about how Parasite's Bong Joon-ho inspired them to mix a range of elements.
Written by Alaka SahaniUpdated: October 5, 2025 07:46 AM IST
4 min read
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A still from KPop Demon Hunters.
BY SETTING the stage for a thrilling yet musical showdown — a wildly popular K-pop girl band, whose members secretly moonlight as demon hunters to protect their fans from a constant supernatural threat, facing off against a rival boy band of demons in disguise — the makers of KPop Demon Hunters movie hit upon an unbeatable formula for stupendous success. The animated original film, released on Netflix on June 20, hasn’t just become the streamer’s most-watched movie ever, powered by its chart-busting soundtrack and massive fan engagement, it has also emerged as a global phenomenon.
The monster-fighting girl group Huntr/x, comprising Rumi (singing voice by EJAE), Mira (Audrey Nuna) and Zoey (Rei Ami), protect the world from demons even as they strive to seal their universe off from evil supernatural beings by closing a mystical barrier known as the ‘Honmoon’. They encounter their biggest challenge when the Saja Boys, the demon boy band led by Jinu (Ahn Hyo-seop), break into Huntr/x’s fanbase with their catchy song Soda Pop. By swaying the fans of Huntr/x to their side, the Saja Boys weaken the girl band and the Honmoon, making it easier for demons, including the ancient overlord Gwi-Ma (Byung Hun-lee), to enter and feed on human souls.
Ahead of their first-ever televised appearance and live performance of Huntr/x band on The Tonight Show With Jimmy Fallon on October 7, singers Ejae, Audrey Nuna and Rei Ami addressed a press conference on Tuesday along with directors Maggie Kang and Chris Appelhans. Commenting on its worldwide success, Kang, who also wrote the film’s story said, “It’s like we raised this child and you release the child into the world. At first, you’re like, okay, I hope people like you. Then, you say, ‘Just go and live your life.’ Now, we are watching (the film’s journey) from afar and are really proud of it.”
Still from KPop Demon Hunter.
The most fascinating aspect of this visually stunning film is its voice cast and the range of their performances is what gives the film an original tone. The songs have been dominating the global music charts for months now. The tracks include Golden (which is the first-ever female K-pop single to reach No. 1 on the Billboard Hot 100), How it’s done, Takedown, Your idol and What it sounds like.
The film’s popularity is fuelled by the fans and fanart. Acknowledging it, Rei says, “People are dedicating precious hours to create art for us and sharing (them) on social media.” The story that has found resonance across cultures and generations, is mainly about friendship, fighting inner demons and owning one’s individuality.
Mentioning that the movie is mainly about ‘acceptance’, Appelhans says, “We all have inner demons. We all have parts of ourselves that can be really destructive, that can screw up the way that we live and the way we treat other people. And they can win, right? The movie’s so much about the way that we handle those and how we face them together. As much as that seems like a high-fantasy concept, it’s very much about who we are and how we survive.”
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The film deftly blends music video-like sequences, action, emotional and dark scenes. Appelhans says, “As filmmakers, both Maggie and I are huge fans of Bong Joon Ho (director of Parasite). He has this crazy range of tone. When you’re watching The Host (2006), you’re like, ‘Oh, it’s a family comedy. Oh, God, it’s a horror movie. Wait, it’s romantic.’ We loved it. We had all these ingredients and aspirations to have these girls (Rumi, Mira and Zoey) legitimately glamorous and magnetic in a way that they can compete with real K-pop stars.”
Alaka Sahani is a prominent film critic and journalist based in Mumbai. With a career spanning over two decades, she has established herself as one of India’s most authoritative voices in cinematic journalism, known for an analytical approach and insights that transcend the standard cycle of celebrity journalism.
Expertise & Accolades
In 2014, Alaka was honoured with the National Film Award for Best Film Critic. Her Swarna Kamal (Golden Lotus) citation specifically lauded her for "highlighting facets of cinema beyond glamour and gossip" and for her ability to delve into the contemporary relevance of iconic filmmakers. Her commitment to journalistic integrity was further recognised in 2019 with a Special Mention at the Red Ink Awards for her investigative feature, 'In Search of a Star'. Her article titled 'People Like Us', published in The Indian Express on March 27, 2022, was shortlisted for Red Ink Award, 2023.
Global Industry Leadership
Alaka’s expertise is sought after by major international and domestic film bodies:
Golden Globes: In 2025, she joined the international voting body for the 83rd Annual Golden Globes.
National Film Awards: She served on the prestigious jury for the 68th National Film Awards, helping select the finest contributions to Indian cinema.
Global Perspective: Her work consistently bridges the gap between commercial Bollywood A-listers and emerging independent talents, offering nuanced insights into both Indian regional cinema and international film trends.
Focus & Vision
Beyond the screen, Alaka is a dedicated observer of Mumbai’s vibrant theatre scene and the historical evolution of the moving image. Through her long-form articles and deep-dive interviews, she continues to challenge "tried-and-tested" templates, providing readers with a deep understanding of the artistic and systemic workings of the Indian and global film industry. ... Read More