Demand for fresh, engaging content attracted Rithvik Dhanjani to web-series

Rithvik Dhanjani started his career with television show Pavitra Rishta.

Television actor Rithvik Dhanjani is closely associated with a new web-series and says it will cater to the increasing demand for fresh and engaging content. The web series is the result of a collaboration between SonyLIV and Arré. It is co-produced by Rithvik and TV actor Srman Jain, and is planned for launch in early 2017.

Rithvik, who is currently anchoring dance reality TV show Super Dancer, also plays the lead role in the new series.Talking about the growing demand for digital content, he said, “Today, there is a great demand for fresh and engaging stories.”

The series is about a wolf pack of three best friends — a groom-to-be and his two quirky friends take off on a bachelor trip just before the wedding. With a bullying bride-to-be back home, some comical misadventures on a foreign sojourn and an unexpected encounter with a beautiful stranger, the protagonist comes to understand the meaning of love and friendship.