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This is an archive article published on October 7, 2010

AroundTown

AKZO Nobel,the maker of Dulux paints has launched a promotion around the ‘Colours of the World’ collection of its emulsion brand,Velvet Touch.

Travel Plus

AKZO Nobel,the maker of Dulux paints has launched a promotion around the ‘Colours of the World’ collection of its emulsion brand,Velvet Touch. The collection is a range of six different colour palettes inspired by six different destinations. Consumers buying a can of this collection stand a chance to travel to one of these foreign destinations through a lucky draw over sms or through participation in the interactive module by visiting http://www.coloursoftheworld.co.in. 15 lucky couples will get to travel to these destinations,which include London,Paris,Rome,Hollywood,Mauritius and New York.

Game and Set

TATA Teleservices Limited has launched a Commonwealth 2010 Value Added Service portfolio for its customers across the Tata DOCOMO,Tata Indicom and Virgin Mobile brands. The service ensures extensive Commonwealth Games information dissemination to subscribers,with real-time updates,alerts,results and interesting facts. While Tata Indicom customers can access four services— CWG on SMS,CWG Zone,CWG Radio and CWG theme as welcome tune,Tata DOCOMO customers can avail four service— CWG on SMS,Download of Commonwealth theme songs by AR Rehman and Kailash Kher,CWG on Radio and a Special Zone on the Tata DOCOMO Dive In portal.

Shine on You

WITH the aim of lauding exceptional efforts in jewellery design and promotion,the sixth Gemfields Retail Jeweller India Awards 2010 were held in Mumbai recently. Bagging the award for ‘Best Print Campaign of the Year’ was Chandigarh-based jewellery brand Talwarsons Jewellers. Designed by the city-based Scribbles Design Studio,the campaign was titled ‘Allure’ and showcased a charismatic array of designer jewellery on well-known model Indrani Dasgupta,their brand ambassador. The campaign was advertised across India in leading fashion glossies. Talwarsons Jewellers beat its contemporaries which included the likes of Tanishq,Mirari and Nakshatra.

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