Journalism of Courage
Amul
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Amul: A Dairy Cooperative's Rise to National Prominence The Anand Milk Union Limited, better known as Amul, stands as a testament to India's cooperative spirit and agricultural prowess. Founded in 1946 by Tribhuvandas Kishibhai Patel, the brand, owned by the Gujarat Cooperative Milk Marketing Federa...
Image Source : Wikipedia
- Company type Cooperative
- Industry Dairy
- Founded 14 December 1946
- Founders Tribhuvandas Patel
- Headquarters Anand, Gujarat, India
- Area served Worldwide
- Key people Jayen Mehta (managing director)
- Revenue ₹80,000 crore (US$9.2 billion) (2024)
- Number of employees 1,000 (officers and employees), 3.6 million (milk producers)
- Website www.amul.com
Amul history
Last Updated : 17/03/25, 03:04 PM
Amul: A Cooperative's Rise to Brand Dominance Amul, established in 1946, emerged as a response to the exploitation of dairy farmers by private traders. Led by Tribhuvandas Patel, farmers in Kaira, Gujarat, formed a cooperative, following advice from Sardar Vallabhbhai Patel, to directly supply milk ...
AMUL NEWS
As India opens up vaccination for everyone above 18, Amul hails move with a cartoon
April 22, 2021 11:27 am
Using their signature wordplay, the dairy brand wrote: "No waiteen' if you're eighteen" painting a healthcare professional and a young adult at a vaccination centre.
Amul joins 'Indiranagar ka Gunda' trend, features Rahul Dravid in their latest topical
April 14, 2021 2:05 pm
In the viral ad, Rahul Dravid is seen announcing that he is the “gunda of Indira Nagar”, which prompted a meme trend. The dairy brand has immortalised this aspect of The Wall in its new topical.
'Sabre the taste': Amul celebrates as fencer Bhavani Devi makes history by qualifying for Olympics
April 07, 2021 11:12 am
Bhavani Devi is the first Indian fencer to qualify for the Olympics. She will compete in the sabre category in Tokyo 2021.
Explained: Amul advertisement on milk versus plant based alternative
March 30, 2021 8:38 am
The advertisement states that the term "milk" is being encroached by plant-based beverages made from soya, almonds, oats and others, which Amul believes is misleading for consumers.
'Royal Soap Oprah': Amul cartoon aptly captures Harry-Meghan 'bombshell interview'
March 11, 2021 11:05 am
During the emotional interview, the Duke and Duchess of Sussex, explained why they decided to take a step back from their active royal roles, making some shocking revelations about bullying and racism among others.
'Shot in the aam janata': As Phase 2 of COVID vaccination begins, Amul cheers with a cartoon
March 04, 2021 10:54 am
Citizens can register and book an appointment for vaccination using the Co-WIN 2.0 portal or through other IT applications such as Aarogya Setu. The slots will be open from 9 am till 3 pm, and the appointments can be booked anytime before 3 pm, subject to availability.
Amul comes up with witty take on surging fuel prices, netizens impressed
February 22, 2021 12:21 pm
“Painfuel Increase”, read the tagline, the wordplay referring to the steep rise in fuel prices, with the phrase “Amul Affordable taste” at the bottom.
'Move aside Pawri, it's time of pav tea': Amul's take on viral meme trend is a hit online
February 20, 2021 10:24 am
As Dananeer Mobeen shot to fame for her unique way of saying party, Amul came up with the humble pav-tea combo as its creative response.
Elections for control of Dudhsagar dairy today: Contest between panels supported by Vipul Chaudhary and Ashok Chaudhary
January 04, 2021 9:53 pm
Several of Vipul’s associates, who are presently on the Board of Directors, are also in judicial custody. This includes vice-chairman Mogaji Chaudhary and managing director NJ Baxi.
Explained: Why Vipul Chaudhary has been arrested in Amul bonus scam
December 23, 2020 12:24 pm
Who is Vipul Chaudhary and why is he an important figure in Gujarat dairy politics?
