When love is a hashtag and singlehood a PR crisis: Algorithm’s guide to your heart
Between #CoupleGoals and #HotGirlSummer, we are constantly optimising our feelings for the internet. When did we stop just being?
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CrisOct 23, 2025
ICC Women's World Cup 2025: The ongoing tournament, co-hosted by India and Sri Lanka, has beaten all previous records of viewership for women's cricket.
Sonal GuptaOct 22, 2025
Louvre loot: why we love a good heist film Subscriber Only
Louvre Robbery 2025: Unlike most cinema, where good wins over evil, heist films have the audience rooting for the so-called bad guy.
Sonal GuptaOct 20, 2025
Pop culture in protests: how Gen Z turned an anime flag into a powerful symbol of dissent Subscriber Only
Gen Z protests: The iconic ‘One Piece’ straw hat flag has emerged as a symbol of resistance across countries. Here's why.
Sonal GuptaOct 15, 2025
The quiet solace of the girl group chat in the online manosphere Subscriber Only
I love my private sanctuary, but I hope the future of the internet is more inclusive.
Samiksha Bhateja, Vagmi JoshiOct 13, 2025
When your feed speaks your lingo: How India’s nano creators preserve dialects and culture online Subscriber Only
The story of small-town creators is one of visibility, where success is measured not by “how many” views or followers but by a more tangible impact.
Jatin VarmaOct 8, 2025
India has always been a nation of fans — long before Internet turned fandom into a product Subscriber Only
Indian audiences don't just consume, but dictate what survives.
CrisOct 6, 2025
The famous have to put themselves out there. It’s an occupational hazard. It can be a win-win situation for both the celebrity and their fans. But sometimes, it doesn’t work as smoothly.
The New York TimesOct 3, 2025
Climbing cringe mountain with Gen Z Subscriber Only
After seven years in the city, and the death of her father, she felt she was not appreciating New York the way she once had.
Sonal GuptaOct 1, 2025
In the world of social media, our bodies are constantly ranked and judged. Selfies, filters, and 'touch-up' apps have us convinced that someone else is prettier, skinnier or fitter.
Vaishnawi SinhaSep 29, 2025
Everyone applauds an empowered daughter, but what of the mother? Subscriber Only
I thought I was living in Barbie Land, but I learnt empowerment isn’t distributed evenly
Sonal GuptaSep 24, 2025
AI-driven web traffic has surpassed human activity online. Are we all just talking to bots?
Sonal GuptaSep 22, 2025
With films like Malamal Weekly, Welcome and Hera Pheri, which have become meme fodder today, brain rot has long been the national pastime.
Jatin VarmaSep 19, 2025
Is the algorithm robbing us of the joy of discovery? Subscriber Only
'You liked this, you might like this too.' And before you know it, your entire taste profile has been pre-written.
CrisSep 17, 2025
Indian audience is ready for female superheroes, Lokah is proof Subscriber Only
In the past, action sequences involving women would have been viewed through a curtain of incredulity. But that changed in the last decade.
Vagmi Joshi, Samiksha BhatejaSep 15, 2025
It’s the era of endless options. No wonder we are tired. Subscriber Only
Liberalisation, digitalisation, and now algorithms have brought in the age of abundance. Are we losing our appetite for choosing?
Sonal GuptaSep 11, 2025
Nepal Gen Z protests: VPN services noted spikes in sign ups. Rallying organisations turned to Discord to mobilise thousands of youngsters. And with memes, TikTok dances, and hashtags, Nepal's Gen Z did what Gen Z
Vaishnawi SinhaSep 8, 2025
Body-shaming is inherited in Indian homes: How I broke free Subscriber Only
I skipped meals at family events and avoided mirrors altogether. But I soon realised I was looking at myself from an inherited gaze.
Vaishnawi SinhaSep 5, 2025
I invite parents to have honest conversations about what their children truly want, teachers to nurture diverse choices, and students to listen to what genuinely excites and sustains them.
Kavya VashishtSep 3, 2025
Not everyone’s happy with the new Google Phone app: Why small design changes feel big Subscriber Only
Our devices are no longer just neutral tools. We swipe and gesture through the day, without even a second thought. Here's why disruptions to this routine can feel uncomfortable.
CrisSep 1, 2025
It’s not just the accent: Why Janhvi Kapoor’s Param Sundari revives cross-language casting debate Subscriber Only
Casting other-language actors needn’t be a frowned-upon practice, especially in times that more and more borders are drawn to separate man from man. You only need to write around it.
Shruti KaushalAug 29, 2025
Carrie may have been Sex and the City’s face, but Samantha taught us real friendship Subscriber Only
Carrie Bradshaw may carry the soul of the Sex and the City franchise, but Samantha Jones was its secret heart. She may have always been unapologetically herself, but never at the expense of a friend.
Jatin VarmaAug 28, 2025
Taylor Swift fan club: How Swifties drive culture and commerce Subscriber Only
Taylor Swift has something most artists spend their whole lives trying to build: an emotionally literate fandom that knows what to do when the moment arrives.
Kavya VashishtAug 27, 2025
Shah Rukh Khan’s ‘hakla’ meme shows why trying to erase the Internet only makes it louder.
Shaima SAug 25, 2025
Do we stop discovering new music as we age? How did we develop our musical taste in the first place? Shaima S breaks it down.
Rahul PratyushAug 22, 2025
Has your favourite show turned boring, but you can't stop watching? That might be the sunk cost fallacy at work.
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