Kriti Sonali is a Copy Editor for the Entertainment section at The Indian Express Online, where she specializes in digital storytelling, multimedia journalism, and trend analysis. With over eleven years of experience in the media industry, Kriti has become a vital part of the Indian Express digital ecosystem, known for her ability to synthesize social media trends into comprehensive narrative features.

Experience & Career

Kriti’s career is defined by her adaptability and long-standing commitment to the "Journalism of Courage" ethos. Her journey includes:

• The Indian Express (2015–Present): Kriti joined the organization in Delhi in November 2015 and later transitioned to the Bengaluru bureau in 2017. She has played a key role in developing the publication's high-traffic formats, including web stories, photo galleries, and the "Express Archive" photo stories.
• Former Experience: Before joining The Indian Express, she worked with the Worldwide Media Corporation Group (an MNC) for their FOOD & HEALTH magazine, gaining foundational experience in lifestyle and niche reporting.

Expertise & Focus Areas

Kriti excels at the intersection of pop culture and social media, with a particular focus on:

• Multimedia Storytelling: Expert in crafting "well-loaded" copies that integrate photos, tweets, and social media dynamics to provide a multi-dimensional view of entertainment news.
• Celebrity & Pop Culture Trends: Deeply involved in tracking the lives of Indian cinema's most influential families, from the Kapoors to the Khans, and reporting on significant industry milestones like the legacy of the late Dharmendra.
• Viral Content Analysis: Skilled at spotting emerging stories from social platforms and contextualizing them within the larger entertainment landscape.
• Lifestyle & Entertainment Archives: Managing the Express Archive, where she breathes new life into historical film photos and industry retrospectives.

Authoritativeness & Trust

Kriti’s journalistic rigor is supported by a solid academic background. She holds a Bachelor's of Mass Communication from Patna Women's College and a Postgraduate Diploma in Journalism (New Media) from the prestigious Asian College of Journalism (ACJ), Chennai. This specialization in New Media allows her to navigate the complexities of digital journalism with high ethical standards and technical precision. Her decade-long tenure at one of India’s most respected news organizations underscores her reliability and deep understanding of the Indian entertainment beat.