Amid the furore over performances by Pakistani artistes in India and book launches being interrupted, people are taking to social media to make sure voices of harmony are also heard. Troubled by the hate politics plaguing the country, Mumbai-based Ram Subramanian changed profile picture on his social networking websites with a picture of himself holding out a post-it with the words: "I am an Indian. I am from Mumbai. I don't hate Pakistan. I am not alone. There are many people like me". He urged others — who agreed with his campaign — to do the same as well. This small change has now become a viral phenomenon, with people across Facebook, Twitter and Instagram showing their support for the campaign by posting similar photos. Over the weekend, more than 15,000 people had changed their profile picture, says a BBC report. The heart-warming response came from Kashmir to Kerala in India and from Lahore to Karachi in Pakistan. "If this is the majority then who it is who wants to fight is my question," says Subramanian. https://www.facebook.com/photo.php?fbid=10156125759470640&set=a.10150275583720640.518814.685870639&type=3&permPage=1 I am from India I respect Dalits & Religions . #ProfileForPeace pic.twitter.com/SQcKg40tEM — Vikas Yogi (@vikaskyogi) October 23, 2015 Hate-spreading politicians don't speak for us. #Brothers #ProfileForPeace #KeepItGoing @RajivLakshman pic.twitter.com/atlzyYxazr — Raghu Ram (@tweetfromRaghu) October 23, 2015 #ProfileForPeace Please understand this. Remove the conflict & spread the love. pic.twitter.com/b0NOi3hBhY — Bajirao (@M_Ahmad07) October 23, 2015 Let's defeat hate with love. #ProfileForPeace Thank you @TweetOfRam for this campaign 💛 pic.twitter.com/21pXiJ7Rv7 — Shumaila H. Shahani (@ShahaniSays) October 23, 2015 My favourite picture from the #ProfileForPeace campaign that has gone viral on Facebook. Navneet Jain, you star! pic.twitter.com/vBHsbHe6hn — VISHAL DADLANI (@VishalDadlani) October 23, 2015 #ProfileForPeace because only love can defeat politically-generated hatred! Thanks @TweetOfRam , for starting this. pic.twitter.com/6m3IyU0H9P — VISHAL DADLANI (@VishalDadlani) October 22, 2015 I am #Pakistani I donot hate #India I am not alone There are many people like me #ProfileForPeace pic.twitter.com/7XZgUqOpOw — Ibrar Nazar (@real_ibbi) October 27, 2015 #ProfileForPeace .and there are many like me who love India #PakistanLovesIndia pic.twitter.com/a2ji2Qnj7R — Naila Inayat (@nailainayat) October 24, 2015