The release of Greta Gerwig’s Barbie has prompted a renewed interest in dolls. While many people recall playing with dolls as children, most dolls available in India are not manufactured by US firm Mattle. Instead, they are made by small-scale local factories.
Earlier this week, Kolkata-based vlogger Alif Middya (@kolkatareviewstar) shared a video that showed how some of these factories employ manual as well as semi-automated machinery to make affordable dolls.
The fast-paced video showed how liquid plastic is put inside moulds that then create different parts of a doll, how plastic hair is stitched on dolls hair, how all parts are eventually assembled, and the final product is packed. This video has over 16 lakh likes.
In the comments section, many people noted how the video made them feel uncomfortable, possibly due to the ‘uncanny valley’ effect of the plastic figurines as doll’s eyes and the hair were stitched into the body with hands.
An Instagram user wrote, “This is the most awful thing I’ve ever seen. They look possessed”. Another person wrote, “Life in plastic, not fantastic”.
Many people also commented how barely any hair were put on the dolls. Echoing this view, an Instagram user wrote, “So it was your fault that our barbies were bald!”. Another person wrote, “Add more hair to these dolls please, I’ve been waiting years to tell y’all……..”.
This is not the only video that has received negative comments regarding how things are made in small-scale factories.
In July popular food vlogger Amar Sirohi shared a video that showed how orange popsicles are made in a local factory. While some people were delighted with the behind-the-scenes video that evoked nostalgia for their childhood treat, others argued that the unhygienic factory conditions and the use of artificial ingredients were off-putting.