Top 10 most valuable Indian brands in 2024—TCS, HDFC or Airtel, who leads the list?

India’s most valuable brands are leveraging their strong fundamentals and innovative strategies to drive exceptional growth, enhance brand valuation, and increase global capitalisation.

It’s noteworthy to mention that India’s 75 most valuable brands have a total value of $450.5 billion, marking a 19% increase from last year, Kantar highlighted in its recent report.

Driven by brands from a variety of business sectors, over the previous year, 54 brands increased the value of their brands, which surpassed the majority of other BrandZ rankings worldwide and roughly resembles the 20% rise observed in the Global Top 100, the report further highlighted.

Tata Consultancy Services (TCS)- The leader

It’s not surprising that Tata Consultancy Services (TCS) has maintained its position as India’s most valuable brand, with a brand value of $49.6 billion (49,657 million dollars).

Retaining its position for the third consecutive year, TCS is built on much of the core technology eco-system of India, from the corporate sector to citizen services and digital inclusion initiatives, in addition to having made significant strides to build the brand globally, the company stated in its press release.

With a 16 % growth in brand value in the financial year 2024, TCS’s brand value rose from $42,969 million in 2023 to $49,657 million in 2024, with a gain of $6,688 million.

It’s also noteworthy to mention, that Tata Consultancy Services (TCS), is a consortium of seven business technology and services platforms, collectively worth almost $100 billion, and equalling 22% of the total value of India’s Top 75 ranking.

Here are the top 10 most valuable Indian brands. as of 2024:

Source: Kantar Brand Report 2024

Please note: The conversion rate fluctuates daily, so the amounts calculated in INR are approximate and not fixed.

Key highlights:

It’s worth noting that Zomato has emerged as the quickest riser, with a 100% increase in brand value year on year, ranking 31st with a value of $3500 million ($3.5 billion).

Zomato’s growth can largely be attributed to its persistent innovation and expansion into rapid commerce, as well as increased efficiency and customer experience over the last year. (Image: Reuters)

Furthermore, India’s financial services brands also hold a significant position in the rankings, with 17 brands collectively accounting for 28% of the total brand value in 2024.

HDFC Bank ranked second with a valuation of $38.3 billion, and maintains its status as India’s second most valuable brand in 2024; Notable mentions include State Bank of India at fifth place with a value of $18.0 billion, ICICI Bank in sixth at $15.6 billion, and LIC at tenth with a valuation of $11.5 billion, in the top ten.

Rising disposable income and a growing middle class are driving vehicle demand in India, leading to impressive results in the automotive sector. Maruti Suzuki, Bajaj Auto, Mahindra, TVS, and Hero are leading the way, with Mahindra’s SUVs now making up 53% of the passenger car market.

This year also marks the debut of brands like CaratLane (Rank 45; $2.7 billion), Kalyan Jewellers (Rank 71; $1.6 billion) and Lodha (Rank. 63; $1.9 billion) in India’s brand ranking.

Lastly, Godrej Properties (No. 70; $1.66 billion) makes a notable re-entry into the rankings.