Wednesday, Dec 07, 2022



Draft guidelines soon for social media influencers, must disclose brand links

September 08, 2022 7:24 am

Under the new guidelines, a person endorsing a company’s product on social media will have to disclose whether he/ she has been paid by the company.

Britney Spears: The once and future Versace muse

June 13, 2022 12:24 pm

Indeed, the wedding may have consecrated Spears’ relationship with Asghari, but her relationship with Versace has been going on for decades

How social media live streaming, videos helped brands stay afloat in the pandemic

December 23, 2021 11:57 am

From sarees, kurtis and other pieces of clothing, to accessories, home-decor pieces and even books -- the videos get good traction, allowing people to select a product, as opposed to actually going to the store and buying them

Clothing brand renames modest kurta-pyjama 'jersey shirt dress'; netizens are perplexed

November 16, 2021 5:19 pm

Prices for the garment start around Rs 1,500 and go up to Rs 2,000 and more

Book tells origin stories of iconic brands from pre-independence era

November 12, 2021 2:46 pm

"This book is not about chronicling the oldest brand or company. Instead, this book examines how brands emerged at a time when India was beginning to shake off its shackles of colonialism and find its own identity," writes the author in the book.

Sustainable fashion: UK brands come together to pledge to tackle climate crisis at Cop26

November 10, 2021 6:07 pm

Among the designers that participated in the 'GREAT Fashion for Climate Action' show were British brands like Burberry, Phoebe English, Stella McCartney, Priya Ahluwalia, Mother of Pearl and Mulberry

A uniform clothing size for Indians? Designers say yes!

August 27, 2021 5:16 pm

Designer Manish Malhotra has said he is "glad" about this "positive shift in transforming the view of Indian sizing"

Before 'kaffir', here are instances of some other brands tackling racism

June 22, 2021 8:46 pm

Before 'kaffir lime leaves', there were several other instances of brands dropping various racial terms from their packaging, so as to not further offend people

How fashion, makeup brands are playing their part in the US elections like never before

October 03, 2020 3:19 pm

Having been known to stay politically-aloof, the industry is finally taking the stage, as the world tunes in.

People judge brands on how they sound

April 21, 2016 12:09 pm

People associate certain sounds with nearness and some with distance, says a recent study.