WhatsApp partners with JioMart in India for end-to-end shopping experience

Zuckerberg made the announcement on his official Facebook page calling it the "first-ever end-to-end shopping experience on WhatsApp". Users will be able to "buy groceries from JioMart right in a chat," on WhatsApp.

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JioMart is partnering with WhatsApp for an end-to-end shopping experience which is a global first.

Meta CEO Mark Zuckerberg has announced that WhatsApp’s global first shopping partnership with JioMart. Zuckerberg made the announcement on his official Facebook page calling it the “first-ever end-to-end shopping experience on WhatsApp”. Users will able to “buy groceries from JioMart right in a chat.”

“Business messaging is an area with real momentum and chat-based experiences like this will be the go-to way people and businesses communicate in the years to come,” he wrote.

In a press statement Jio said the JioMart on WhatsApp feature “will enable users in India, including those who have never shopped online before, to seamlessly browse through JioMart’s entire grocery catalog, add items to cart, and make the payment to complete the purchase – all without leaving the WhatsApp chat.” The chatbot has been built by Haptik, which is owned by Jio.

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Mukesh Ambani, Chairman and Managing Director, Reliance Industries, said in a press statement, “Our vision is to propel India as the world’s leading digital society. When Jio platforms and Meta announced our partnership in 2020, Mark and I shared a vision of bringing more people and businesses online and creating truly innovative solutions that will add convenience to the daily lives of every Indian. One example of an innovative customer experience that we are proud of developing is the first ever end-to-end shopping experience with JioMart on WhatsApp. The JioMart on WhatsApp experience furthers our commitment of enabling a simple and convenient way of online shopping to millions of Indians.”

WhatsApp CEO Will Cathcart tweeted a video showing how the feature would work. Check out the tweet below:

Today @JioMart is LIVE on @WhatsApp with our first end-to-end shopping experience. You can browse products, add your items to your cart, and make your payment — all within a WA chat!
Excited about the opportunities this opens up for businesses to build experiences on WhatsApp! pic.twitter.com/VkpH6OQleO

— Will Cathcart (@wcathcart) August 29, 2022

It should be noted that JioMart’s bot has always existed on WhatsApp. But earlier the bot would redirect users to the website to place the order. Now, the items can be added to cart from the chat itself thanks to the WhatsApp catalog feature, which has been an offering for a while.

Consumers can start shopping on JioMart via WhatsApp by simply sending ‘Hi’ to the JioMart number (+917977079770) on WhatsApp.