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This is an archive article published on July 19, 2013

UK bans Coca-Cola ad,says it8217;s misleading

The group accused Coca-Cola of deceptively marketing.

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Authorities in the United Kingdom have banned a Coca-Cola television ad because they say it can mislead viewers about how easy it is to burn off the calories in a Coke.

The ad in question,which is also shown in the U.S.,shows a variety of activities like dog walking,dancing and laughing that it says would burn off the 139 calories in a single serving of the soft drink.

But the Advertising Standards Authority,which regulates advertising in the UK,says the ad doesn8217;t make clear enough that all of the activities need to be done in combination in order to burn 139 calories.

It noted that some viewers who complained thought only one of the activities was needed.

Coca-Cola representatives did not immediately return a request for comment.

 

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