Media & Ent industry growth to be 11.8% in 2013: report

The sector showed overall growth of 12.6 per cent from Rs 728 billion in 2011 to Rs 820 billion in 2012.

The Indian M&E industry registered an overall growth of 12.6 per cent,according to FICCI-KPMG Media & Entertainment 2013 report

The industry grew from Rs 728 billion in 2011 to Rs 820 billion in 2012. While,2012 was a challenging year for the industry the prognosis for the industry looks much better going forward because of improvement in global economy.

Given the impetus introduced by digitisation,continued growth of regional media,upcoming elections,continued strength in the film sector and fast increasing new media businesses,the industry is estimated to achieve a growth of 11.8 per cent in 2013 to touch Rs 917 billion. The sector is projected to grow at a healthy CAGR of 15.2 per cent to reach Rs 1661 billion by 2017,said the report.

Story continues below this ad

Television continues to be the dominant segment but the report records strong growth posted by new media sectors,animation/VFX and a comeback in the Films and Music sectors on the back of strong content and the benefits of digitisation.

Radio is anticipated to see a spurt in growth at a CAGR of 16.6 per cent over the period 2012-2017,post the roll-out of Phase 3 licensing.

Total advertising spend across media was Rs 327.4 billion in 2012. In light of continued economic slowdown,advertising revenues saw a growth of 9 per cent in 2012 as against 13 per cent in 2011 and 17 per cent in 2010. Print continues to be the largest beneficiary,accounting for 46 per cent of the advertising pie at Rs 150 billion.