Keep it smart

There was the smartphone and now there is the superphone. Google executives launched the Nexus One Google phone amid much speculation: whether the device would be as user-friendly as the iPhone,whether it would thwart Lenovos Droid and if it would result in a more competitive market given Googles arrival on the scene. Questions raged: could the Nexus One bring about a mobile revolution as its creators had claimed?

Smartphones have changed interchange and Nexus One has taken it one step further by ensuring an open platform. This means that it will be easier for users to download third party content. Speculation has been rife as to whether the iPhone dominated industry will feel the pressure of the new gadget. Both mobiles are to hit the market soon and Google has a competitive advantage in advertising. Under its browser right below the Google Search and Im feeling lucky is an advertisement for the phone. For those using the phone it would be a step further into the Google stratosphere one where all information e-mails and contacts gets synced to the mobile.

Many have questioned whether this Orwellian 1984 feel is an invitation to an invasion of privacy. However,with greater access comes greater freedom the constraints are choices consumers make. Over the past year the power of new media came to light and one of the primary locomotives of change was the mobile. No longer a simple calling device,it serves as a medium of interchange both visual and audial. One simply needs to look at the coverage of the monks protest in Burma,or the ferment on the streets of Tibet and the ongoing Green wave in Iran to grasp the role personal gadgets have played. No longer do they serve as a simple connection device between two people,but rather they have become a medium of interchange between your phone and those you want to share the information with.