Going MOBILE

Samsung India announced Aamir Khan as its brand ambassador in 2008 when the company announced the launch of five new phones Samsung SGH i450,SGH-G800,i550,D880,J210.

Talking about having Aamir on board,H. B. Lee,President amp; CEO,Samsung South-West Asia Headquarters,said,The Samsung brand stands for qualities of innovation,change,discovery,self-expression and excellence in performance. And these very same qualities are epitomised by Aamir Khan,whose quality and depth of work as well as versatility as an actor,have made him a much-loved and respected actor in India today. We are very proud and privileged to have him as our brand ambassador.

Today,Samsung phones have one of the highest product-recalls in the cluttered mobile handset space,with some credit due to Aamir too.

Micromax signs up Akshay and Twinkle

Akshay Kumar8217;s wife Twinkle Khanna has been signed by Micromax Mobiles to endorse the company8217;s latest brand of mobiles called Micromax Bling Q55. It is a square clamshell,loaded with tons of features.

The phone features an innovative sliding QWERTY keyboard studded with Swarowski crystals. A perfect phone for girls,it features a compact mirror on the handset as well and comes at an affordable price of Rs 5500. Akshay Kumar endorses the brand8217;s other lineup of phones.

The company recently shot a television commercial featuring Khanna and is currently being aired across channels.

Amitabh Bachchan8217;s Zen moment

Zen Mobile,an Indian mobilephone company,recently roped in actor Amitabh Bachchan as its brand ambassador to endorse and promote the products offered by the company.

8220;Bachchan is a quintessential mix of charisma and style with a mass-appeal,which our brand stands for. We are confident that our association with him will create a deep impact on the minds of our target audience and help our brand and products meet success,8221; said Deepesh Gupta,managing director,Zen Mobile.

I hope my association with the brand will take it closer to people and they would be able to appreciate the brilliance and innovation of its handsets, said Bachchan in a press statement.

John,Abhay and Genelia on LG Cookie

In March 2010,LG Electronics India Pvt. Ltd. LGEIL announced the appointment of John Abraham,Genelia D8217;Souza and Abhay Deol as its brand ambassadors for LG mobile phones in India.

These leading youth icons and successful film celebrities represent LG brand values of excellence in performance which leads to seamless brand fitment, a company release said. The company also released a series of advertisements with the three actors in the last few months to endorse the companys different range of mobilephones.

Kareenas arm candy

In April this year,Sony Ericsson unveiled Kareena Kapoor as its brand ambassador. The actor will endorse the feature-rich XPERIA X10,XPERIA X10 mini,Vivaz and Vivaz Pro handsets.

Kareena matches the level of energy,vibrancy,passion and fun associated with Sony Ericsson,and thereby elevates the aspiration value of the brand. We are also extremely excited about re-energizing the digital space with Kareena,as we debut her social networking that will allow her to engage with the rapidly growing digitally-evolved fan-bse over various social networking platforms.8221; Hirokazu Ishizuka,Sony Ericsson8217;s Corporate Vice President and Asia Pacific Head said.

Nokia rocks with Shah Rukh and Priyanka