Going for Gold

Tata Motors Nano may not be setting the small car market on fire but there is no question that theres a lot of glitter. The company has just unveiled the Goldplus Nano,a one-off showpiece product that sees the car encrusted with 80kg of 22 carat gold,15kg of sliver and 10,000 semi-precious and precious stones. This is certainly not the peoples car that Tata Motors had announced with much fanfare a couple of years ago,but the Goldplus is certain to catch everyones eyes.

The car was unveiled at Tata Theatre in Mumbai by Ratan Tata,chairman of Tata Group.

Today,gold is priced at Rs 28,147 per 10 grams and with over 80 kg of the yellow metal used to decorate the Nano,it is priceless. The gold alone would be worth 4.68 million. Goldplus is a Tata-owned jewellery chain that was responsible for this gold-encased Nano. The car was crafted to celebrate 5,000 years of jewellery-making in India. This car will be on display at some of the companys showrooms for the next six months where viewers can get a look at this show of opulence. But no test drives,please.