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This is an archive article published on August 13, 2012

Buzz Stop

Brown Paper Bag is useful,thoughtful,pink at heart and funny

So I was looking for colourful monsoon flip flops majorly to flop in near the swimming pool. Sheer vanity,affordable indulgence. What do I find when I flip flop on the Net for them? A pretty little piece on footwear designer Ilesha Khatau on Brown Paper Bag’s–now a much talked about,sworn-by,funky,know it all portal. Their Delhi site is the new one,they have been around in Mumbai for more than a year.

Brown Paper Bag,run by two young,uber cool girls called Kanika and Mansi who call themselves the Secret Scouters of cool list Fish Flops,a range of waterproof sandals for men,women and children (female fish flops priced at Rs 751 inspired by the 751 km long Indian coastline–nice) and are shaped like fish. “Buy a pair,” says their portal “and 7.5 per cent of the sale will go to ReefWatch India,an NGO that works towards marine and coastal conservation. More reason.

Even as you look up Fish Flops-Flip Flops by Ilesha Khatau,do check out Brown Paper Bag’s weekend guides. Here are my five reasons why its a funky buzz stop. 1. Its useful,natty,well-researched with a sense of effortless humour. 2. Someone knows English language well. I enjoy their puns,headlines and their turn of phrase 3. The website has a character. It will keep you focused on itself. 4. It tells you Happiest Hours to drink,drown,swim,survive,shop,laugh. 5. It gives you Unfashion tidbits: like Vedi Tailors in Delhi’s Connaught Place can stitch you a fully bespoke suit in 24 hours. Whoa. Who needs Delhi Couture Week.

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