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This is an archive article published on November 24, 2010

ASCI cracks down on Career Launcher

ASCI said it has upheld complaints against six misleading ad by educational institutions.

The Advertising Standards Council of India ASCI today said it has upheld complaints against six misleading advertisements by educational institutions in July and August,after putting in place a set of self-regulatory guidelines for the education sector.

8220;Of the total 12 complaints upheld by ASCI in July and August,six were against ads of educational institutes,8221; ASCI said in a statement.

The rest were against advertisements in areas such as consumer goods,travel,realty and appliances companies.

ASCI8217;s Consumer Complaints Council CCC upheld complaints against three advertisements of Career Launcher India for not substantiating claims such as 8216;highest success rate8217;,8217;number of students taking tests8217; and 8216;being the most successful trainer in Mumbai8217;.

8220;The company could not substantiate any of the claims with data and hence the CCC asked for the ads to be withdrawn or modify,8221; the ASCI statement added.

In a similar case,ads by TIME Institute had to be withdrawn by the institute as the ads did not substantiate the claim of being 8216;No. 1 institute for GMAT at the time8217;.

Similarly,a claim by Education Matters on its website about its association with the British Deputy High Commission was unsubstantiated and hence it was directed to withdraw the claim from its website.

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Taking note of the fact that a significant amount of advertising activity In August,ASCI had issued a guideline for advertisements in the education sector.

Companies outside the education sector,which had to either withdraw or modify their advertisements included Colgate Palmolive,Dabur,Supreme Food Industries,Nirali Appliances and Raj Travel World.

 

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