Android,Blackberry 10 NextGen music application: Plug in

Hungama's new music app offers features that make digital music experience more engaging.

Theres no looking back when it comes to the digital world. Its always about the future. Perhaps,this is the reason why the team at Hungama.com decided to take the digital music experience to the next level with their latest creationthe next generation music application.

At the outset,Hungama music app is a freeto- download application,available on iOS,Android and Blackberry 10 lite version platforms.

Offering an assorted array of music,the app exhaustively caters to varied flavours such as Bollywood,International and even regional music with a content library of a whopping two million. But that sounds like any run-of-the-mill application,doesnt it? Its not.

Firstly,the application,which makes Hungama a strong force in the digital space,enables users to listen to music together with a feature which allows one to stream videos within the application. Siddhartha Roy,COO,Consumer Business and Allied Services,Hungama Digital Media Entertainment Pvt. Ltd. says,Our music is derivative of our movies we dont just listen to music,we watch it! Therefore,we wanted to give the consumer video streaming so they may enjoy the entire musical experience. Second,there is My Stream option,using which,one can share music and personal playlists with friends through social networking platforms. Third,and the most interesting feature here,is the loyalty program. Heres how it works: Each time you watch a video,play or share music or invite friends,you earn certain points. Now,these points can be redeemed to download and own content,gadgets,movie tickets,autographed merchandises and,apparently,even dinner dates with movie stars!

Next in line is the Mood Discovery feature. Here,music is categorised into different moods and the makers have delved into every mood possible,from happy and romantic,to party. Depending on your mood at any given point of time,the feature promises to serve the right kind of music. In addition,there is an artist radio feature,where users can tune in to a preferred artists songs from an already curated list of tracks.

With diverse features,Hungama music app offers a fine user experience. Due to the wide variety of content,there are remote chances that one will fail at finding a song or video typed into the search engine. And all the content is padded with interesting trivia and lyrics,which apparently is one of the most searched items over the internet. Plus,the loyalty program adds an added advantage,giving the social-friendly application,a gaming kind of a competitive edge over others in the segment.