Two heroes for Honda

Sale of scooters are going down in the country while motor cycles are selling more 8212; riding on the youth boom and fuel efficiency. In order to target the 18-30 year segment, Hero Honda has hired the duo to make its ad campaign more aggressive than the 8220;fill it and forget it8221; days. Ad firm HTA will be in charge of the campaign.

The company sold a whopping 4.79 lakh motorcycles, making it one of the world8217;s biggest bike-maker.

Ahead of introducing two new models and targeting to sell over one million bikes by March-end, it has recast its advertising strategy by hiring the big names. The Hyundai ad campaign featuring Shah Rukh Khan was a big success among the Indian masses. Hence, the focus on hiring celebrities.