While North Korean leader Kim Jong-il has finally allowed his countrymen to eat American fast food with the opening of countrys first fast food joint in Pyongyang,the joint is careful not to call any item by American names,like burger.
On the menu is a tasty 8220;minced beef and bread8221; that8217;s definitely not American.
The restaurant called Samtaesong has been set up in cooperation with a Singaporean company,which provided training to staff and supplied equipment,8217;The Sun8217; reports.
Inside,it8217;s just like a normal fast-food joint 8211; but the menu is careful not to call its signature fare a hamburger.
That8217;s because the isolated country8217;s authoritarian government doesn8217;t want the outside world to think North Koreans have embraced the iconic American meal.
Paranoid officials 8211; fearing a popular revolt against Kim Jong-il 8211; won8217;t let foreign words be used and coin alternatives in Korean instead.
Most people in the poverty-ravaged state that suffers chronic food shortages won8217;t be able to afford to eat out at Samtaesong though.
The cost of a burger 8211; just 1.70 dollars 8211; would eat up more than half of the average North Korean8217;s daily income.
The restaurant also offers kimchi 8211; Korean pickled cabbage 8211; as well as waffles and draft beer.
And it plans to add croissants and hot dogs to its menu in the coming months 8211; but with Korean names.