PPL chalks out plan for diversification

Mishra said that the new year started with record production of DAP, improvement in marketing, and financial performance. The average annual turnover of the company was about Rs 900 crore and he hopes to increase it to about Rs 1200 crore during 1997-98.

The plant with an annual capacity of 7.20 lakh tonnes is now running with average capacityutilisation exceeding 110 per cent. However, the company is expected to post big losses this year on account of cost escalation in raw material imports due to rupee depreciation. Due to weak-trend of rupee, the company is expected to suffer a loss of nearly Rs 80 crore during 1997-98. He said, on an average the company accounts for 20 per cent of an all India market share of DAP with a potential of bringing it upto 30 per cent. The company hopes to turn the corner and earn profits in the next two to three years, he added.