
NEW DELHI, July 23: The Delhi High Court today sought reply from the cricket board BCCI on a petition seeking to stop sporting the logo8217; of cigarette companies by Indian cricketers during matches saying this had an adverse8217; effect on children.
A division bench of Justice Arun Kumar and Justice DK Jain while issuing notice to BCCI asked the board to file its reply by September 16, the next date of hearing.
The notice to BCCI was issued after government counsel Rakesh Tiku submitted that it had no control over the players.
The court had issued notices earlier to the Union Government, Information and Broadcasting Ministry and Director General of Doordarshan DD.
The public interest litigation PIL filed by Voluntary Health Association of India VHAI said that sports related advertisements of cigarette were rapidly growing and these have potential to lure8217; children to smoking.
The PIL moved through advocate Prashant Bhushan sought to direct BCCI to immediately cancel all its contracts withIndian Tobacco Company ITC alleging that the players were 8220;popularising the company8217;s Wills brand during matches covered live by DD8221;.