Google search goes 145;universal146;

8220;It8217;s all the stuff on the web,8221; said Google8217;s vice president of search products and user experience Marissa Mayer on Wednesday.

8220;The assumption is that if it is there and it is findable on the web we should get it.8221; The 8220;Universal Search8221; platform delivers more comprehensive results and raises the profiles of Google features such as online books and video, according to Google co-founder Sergey Brin.

8220;In a way it is a doubled reward because it gives more exposure to our other features such as books,8221; Brin said after the launch was announced at the company8217;s campus in Mountain View, California.

8220;It8217;s a little bit of a shame that until now they were underutilised.8221;

Mayer announced the search engine overhaul at a one-day 8220;Searchology8221; conference focused on Google8217;s evolution since it launched in 1998 and some of its plans for the future.

8220;We certainly feel we are Number One and are broadening the gap,8221; Brin said when asked about how Google was doing against rival Internet search firms.

8220;We are very happy with the progress we have been making.8221;