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This is an archive article published on September 22, 2008

Eat route

The association of travel with food dates back to the age when most people lived as nomads, travelling from one city to the other.

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Add food to travel; get the perfect recipe for adventure

The association of travel with food dates back to the age when most people lived as nomads, travelling from one city to the other.

The one question that logically sprung to mind was, 8216;What do we eat when we get there?8217; The question continues to haunt us till date.

Television producers have done a smart job by tapping this to come up with food cum travel shows to suit our urge to see the world and to satisfy our taste-buds with some sumptuous meals. 8220;Food is limiting in a particular region. Hence, it becomes important to travel around the country or the world to get a taste of ingredients there,8221; says Seema Chandra, who will be hosting a new show Fully Fed Up to be aired next month on NDTV Good Times.

Apart from this, NDTV Good Times has several other food cum travel shows that are more relatable to the globe-trotting Indians and have moved beyond anchors cooking behind a counter8212;Chakh Le India, Highway on my Plate, Around the World in 85 Plates and Fully Fed Up. 8220;The viewer does not just want to see the food being prepared inside a studio, they also want to see the places these dishes belong to. They want to get a taste of not just the cuisine, but also the culture, people and stories surrounding them,8221; says Monica Narula, head-food programming, NDTV Lifestyle.

It is a well-known fact that food in India changes with every milestone. And the popularity of Anthony Bourdain8217;s No Reservations and Floyd8217;s India on

Discovery Travel and Living is testimony to this fact. 8220;Bourdain made it to India and tried the quintessential vada pav,8221; says Rajiv Bakshi, marketing director, Discovery Networks Asia. Highway on my Plate explores the uniquely Indian phenomenon of dhabas, while Chakh Le India is all about regional flavours, where the anchor Aditya Bal soaks in history and trivia, rediscovers old recipes and relives culinary delights. 8220;Talking to the locals and eating with them gives a clear cut view of the food culture of that region which helps put up a better show,8221; feels Bal.

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However, it is foreign food that best captures our attention. 8220;When we see people having exotic food on TV, it develops an urge in you to travel to the destination. And most places are within one8217;s reach,8221; says Chandra, adding, 8220;Whenever I8217;m anchoring I make sure I involve the locals of that particular state or country, because that helps strike a better rapport with the viewer.8221;

When World Cafeacute; Asia was first telecast on Discovery Travel and Living, it popularised sushi and sashimi even outside Japan and now with their latest venture Hairy Bikers Ride Again they plan to extend their culinary journey to more exotic locales like Morocco, Argentina, Belgium and so on. 8220;Filled with adventure and enthusiasm, Dave Myers and Simon King travel around the world on their bikes to cook regional delicacies. Having an unconventional anchor always helps because the viewer can relate to them,8221; says Bakshi.

 

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