Cleavage Culture

Seen Rakhi Sawant in the Mirchi number from Chura Liya Hain Tumne? You couldn8217;t have missed the accentuated assets that defy gravity ev...

Seen Rakhi Sawant in the Mirchi number from Chura Liya Hain Tumne? You couldn8217;t have missed the accentuated assets that defy gravity even when she8217;s lying down!

In an industry where most have been reluctant to reveal except for the occasional Zeenat, who graciously flaunted her neckline, or a Sushmita, who was candid about her implants, Bollywood beauties don8217;t seem to mind anymore. Kareena in K3G, Antara in Road, Bipasha in Jism and starlets like Yana Gupta and Koena Mitra are thrusting their twins to newer heights.

8216;8216;Being booby is now more in than ever,8217;8217; observes Bollywood stylist Shaahid Amir. Since he has dressed many handsome dudes from Arjun Rampal to Fardeen Khan, he knows the boys8217; game better. Amir says there are at least two men in the industry who have had a boob job done too!

Mallika 8216;17-smooch8217; Sherawat is making sure hers attract a lot of attention in her debut Khwahish. But if she8217;s blaseacute; about her 8220;twin torpedos8221;, she attributes it to her icons. 8216;8216;If Marilyn Monroe, Liz Taylor, Sophia Loren and Salma Hayek can cash in on them, why shouldn8217;t I?8217;8217; is her pert reaction.

So Sherawat takes good care of her assets by working out. 8216;8216;Incline, decline and regular bench presses, 40-50 pounds, four sets, with 15 repeats, four days a week8217;8217;.

For the lazy lot, there is the God-gifted Wonderbra that gives you at least two inches extra. There are also gel pouches used by the likes of Amrita Arora, Tara Sharma and, in some cases, AishwaryaRai. And bras with extra sponge or cotton padding. Ever wondered how a short-limbed Madhuri Dixit was so largely endowed? She would wear a stuffed bra even under a negligee, like in Dil To Pagal Hai.

Costume designers like Neeta Lulla have a hand in how much is enough. 8216;8216;Using different lingerie is the easiest way,8221; says Lulla. 8220;While those not so generously endowed go for maximisers, bustier women use minimisers8217;8217;. Music video diva Shyla Lopez, industry gossip goes, is known to use minimisers to check her size, though you may not believe it if you saw the Bahon Mein Chale Aao video.

Lulla often plays around with necklines. She uses low-cut, 8216;sweetheart8217; necklines for the modestly endowed and higher, wider, cross fronts 8220;no boat necks please8221; for the top heavy.

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Lensman Atul Kasbekar thinks too much is being made about too little. 8216;8216;I showcase all shapes and sizes rather than the ridiculously uniform breasts which look like they8217;ve been made by the same doctor,8217;8217; he says. His Kingfisher calender sure vouches for that.

As far as the Bollywood babes go, they8217;ve got us by the eyeballs.