Branching out

All that glitters is gold. And the Tribhovandas Bhimji Zaveri family, that has been been in the jewellery business for over 130 years, proves that adage. Arguably the city8217;s best-known jewellers, their name comes with an implicit stamp of quality and trust.

Now, they want that quiet assurance to reach out to every part of Mumbai. And the first step in that direction was taken when they opened their new store on Hughes Road. Elegantly decorated with an arched facade of lilac and pink orchids, the store also discards the traditional opulent exteriors of old-time jewellery stores.

But this new look is all a part of a savvy business strategy. Says Nirmal Zaveri, who has been in the line for 30 years, quot;You have to branch out and come closer to your clients. NRIs and locals now need easy access to stores.quot;