Shark Tank India judge Anupam Mittal reprimands blue tea brand owners for being gimmicky: ‘Hum log tamasha karne nahi baithe hain’

#UnStop, #BlueTea, and #GavinParis are here to bring you a tonne of great ideas and innovation tonight. Are you ready?#SharkTankIndia season 2 streaming now on Sony LIV, also available on Sony Entertainment Television. pic.twitter.com/1pGrfufaul

— Sony LIV (@SonyLIV) February 6, 2023

The pitchers tried to explain themselves and said there is no such blue tea brand in the world and people sell it as sellers. Sunil also gave the example of Anupam’s business of a matrimonial website and said, “Sir, shaadiyan pehle bhi ho rahi thi, par jis tarah aapne usko brand kiya (Sir, weddings were happening earlier too, but the way you branded them)…” Anupam cut him and said, “Bhai, ye sab tigdam mat karo (Buddy, don’t do this wheeling and dealing).” The pitcher laughed it off and said, “We got to try.”

Later, Namita Thapar and Aman Gupta asked Sunil and Nitesh about their sales and Anupam asked why have their sales been stagnant for the past three months. They explained that it is because people are going to buy offline and also claimed that on Amazon their herbal tea is the top-rated herbal tea. This made Aman question them about their marketing strategy and why have they not spent enough on marketing on Amazon.

The pitcher reasoned that this is their reason to be on Shark Tank India. This annoyed Aman a bit and he told them, “Bhai tum log smart ho, over smart mat bano (You guys are smart, but don’t act oversmart).” Later, the pitchers also failed to justify other product details on their packaging and this made the ‘sharks’ back out. Amit also told them, “Aap jhooth bol rahe hain (You are lying).”

Anupam further said, “Te get a simple answer from you, bohot mehnat karni padti hai. Don’t try to impress us. Of course, do a good pitch but along with that answer our questions in short. Hum logg khaali tamasha karne nahi baithe hain yahan, (we are not here just for the heck of it) We want to support founders but you have to give us a chance. You twisted the entire conversation so much that I could not come to the things which I wanted to ask.”

 

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Eventually, after all the ‘sharks’ back out, pitchers request Aman to come on board and the deal was sealed for Rs 50 lakhs for 3% equity and Rs 25 lakhs debt at 12% interest with 16.67 crores of evaluation.