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Anupam Mittal admits ‘dar lag raha hai’ after Shark Tank India pitcher with ties to 50-year-old Apsara Ice Creams asks for Rs 1 crore
Shark Tank India 4: Aman Gupta doubled the Rs 1 crore ask that the founder of an ice cream brand presented on the reality show, while Kunal Bahl cited a conflict of interest.

The fourth season of Shark Tank India began this week with a bang, and already, Peyush Bansal has broken the record for the highest-ever amount invested on the show, by pledging Rs 5 crore to NOOE in episode three. In the same episode, an entrepreneur named Kiran pitched his zero sugar ice cream brand Go Zero, asking for Rs 1 crore in exchange of 1% equity, valuing his company at Rs 100 crore. Kiran said that his family has been in the ice cream business for over 50 years; they run Apsara Ice Creams. But after noticing an increase in the zero sugar category, Kiran decided to branch out and start his own brand.
All the ‘sharks’, including the lactose intolerant Anupam Mittal, were very impressed by the products. He tasted a vegan alternative, while Kunal Bahl, Vineeta Singh, Peyush Bansal and Aman Gupta tried the regular ice creams. Kiran told them that he wants to focus primarily on the quick commerce sector, which accounts for 70% of his sales. He said that he is currently projecting Rs 33 crore in revenue for the year, and has seen a 30% increase in the zero sugar ice cream category ever year.
After listening to his pitch, Anupam had an unconventional observation. He described Kiran as the perfect ‘founder-market fit’, but noted, “Dar lag raha hai aap zyada hi smart ho (I fear that you might be too smart).” He continued, “Rs 1 crore se kuch nai hoga, you will run out of money in the next few months.” Anupam offered the entrepreneur Rs 2 cr for 5% equity, on the condition that he raises Rs 10 crore more soon. Vineeta had an offer as well, and so did Aman. But Peyush backed out, as did Kunal, who said that he wants to avoid a conflict of interest since he has invested in the rival brand NOTO.
Aman offered Kiran Rs 1 crore for 2% equity, and it became clear that Kiran was interested in Aman’s offer over anybody else’s. He countered by asking if Aman would be okay with a 1.5% stake, and Aman said, “There’s no difference between 1.5% and 2% in my eyes; I’m fine with it.” Describing himself as a ‘hero’, he walked over to Kiran to seal the deal. Piyush joked, “This is exactly what you’ll have to bear with now.”


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