Ekta Kapoor’s Kyunki Saas Bhi Kabhi Bahu Thi 2 creates history, gets 1.6 billion views in launch week

Ekta Kapoor's iconic TV show Kyunki Saas Bhi Kabhi Bahu Thi 2 has become India’s biggest fiction TV debut by recording 1.6 billion watch minutes in its launch week.

Kyunki Saas Bhi Kabhi Bahu Thi records over 1.6 billion minutes watch time in launch week

Smriti Irani aka Tulsi Virani made a historic comeback in Kyunki Saas Bhi Kabhi Bahu Thi’s reboot version a week ago. Besides love from fans, Ekta Kapoor’s iconic TV show has already created history with its numbers in the launch week itself. According to PTI, Kyunki Saas Bhi Kabhi Bahu Thi 2 recorded over 1.659 billion minutes of watch time. The show drew 31.1 million TV viewers within four days.

As per its television channel Star Plus, this is the largest-ever GEC fiction debut on television and digital platforms in India, and the highest-rated fiction launch across GECs in recent times. Kyunki Saas Bhi Kabhi Bahu Thi had a TRP of 2.5, overtaking top shows – Anupamaa and Taarak Mehta Ka Ooltah Chashmah, on the weekly television rating points (TRP) charts, as per data from the Broadcast Audience Research Council of India (BARC). After its premiere, it easily became one of the most-watched fiction shows of the week.

In an interview with Times Now recently, Smriti Irani opened up about her show Kyunki Saas Bhi Kabhi Bahu Thi breaking records and becoming a significant part of Indian television history. “Humare show ne itihaas racha television ke liye. Log kehte hai history doesn’t repeat itself; well, I guess we have defeated that. Itihaas humne dohraya (Our show created history. People often say history doesn’t repeat itself, but I guess we proved that wrong. We repeated history),” she said.

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Mentioning that such an occurrence might not be possible today in the television industry, the actor-politician added, “Aaj agar aap kahein ki koi aisa show hai, jo aaj chal raha hai or 25 saal baad dobara reinvent or re-live ho sakta hai, mujhe nahi lagta. Toh apne aap mein television main is uplabdhi ko paana chhoti baat nahi hai (If someone claims there’s a show currently airing that could be recreated or relived 25 years from now, I don’t believe that’s possible. So, achieving that kind of milestone on Indian television is no small achievement).”

The reboot version of Kyunki Saas Bhi Kabhi Bahu Thi premiered on Star Plus on July 29 at 10:30 pm. Produced by Balaji Motion Pictures, the OG cast, including Smriti Irani, Shakti Anand, Ketki Dave, Hiten Tejwani, Gauri Pradhan and Amar Upadhyay reprised their roles. Many new members joined the show, including, Shagun Sharma, Aman Gandhi and Rohit Suchanti. The first season had around 1,833 episodes, making it one of the longest-running shows at the time, but the new season will have a limited number of episodes. The OG season first aired in 2000 and ran until 2008.

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