Kanguva producer responds to criticism of Suriya’s film being loud, says ‘requested exhibitors to reduce volume’

The producer also addressed the negative feedback that the film has been getting on social media and said that the only criticism that has gotten to him is about the first 20 minutes of the film, which he believes, failed to retain the audience’s attention. “Other than a bit of negative feedback about the initial 20 minutes, we did not receive any negative feedback for the rest of the film from the paying public,” he said.

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Previously, Oscar-winner sound designer Resul Pookutty shared a social media post saying he was disheartened by such comments and said that it was their artistry that was caught up in the “loudness war.” “A friend of mine, a re-recording mixer send me this clip…. It is disheartening to see a review about sound in our popular films like this. Our craft and artistry caught up in the loudness war… who is to blame?! The sound guy?! or the innumerable fixes comes at the last moment to satiate all insecurities. High time our fraternity to put your foot down and say things loud and clear. No film will have a repeat value if the audience walk out with head ache!” he shared along with a picture of Suriya which read that the film was getting a lot of criticism because of its loud sound.