Screen Awards 2025 to go digital with YouTube tie-up

Screen Awards 2025 represents a powerful blend of editorial credibility, cultural legacy, and digital reach. Backed by the Indian Express Group’s journalism-first ethos, the awards are defined by integrity and merit.

Screen Awards 2025: Anant Goenka, Executive Director, The Indian Express, Gunjan Soni, Country Managing Director - Youtube India and Priyanka Sinha Jha, Curator - Screen Awards.

Adopting a digital-first approach, The Indian Express Group is bringing back the prestigious Screen Awards this year in collaboration with YouTube, offering open access to global audiences.

For the first time ever, Bollywood’s biggest stars will share the spotlight with YouTube’s most influential creators, who will be woven into every leg of this three-month-long festival — from red carpet and behind-the-scenes content to creator-led storytelling and fan engagement.

The winners will be chosen by the Screen Academy, an independent, not-for-profit body of acclaimed filmmakers, artists and cultural voices.

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Gunjan Soni, Managing Director – India, YouTube

Speaking on the collaboration, Gunjan Soni, Managing Director — India, YouTube said: “We are thrilled to be the digital home for the Screen Awards, bringing a cultural icon to its next chapter. YouTube is where billions of fans connect with the entertainment they love, and we’re excited for them to experience one of cinema’s biggest nights in an immersive way. By bridging Bollywood’s biggest stars with YouTube’s most influential creators, we are building an engaged community for an iconic event and unlocking the power of fandoms.”

Anant Goenka, Executive Director of the Indian Express Group

According to ComScore, YouTube reaches four out of five internet users in India aged 18 and older, while entertainment videos on the platform generated over 7.5 billion daily views worldwide in 2024.

Priyanka Sinha Jha, Curator of the Screen Awards

Anant Goenka, Executive Director of The Indian Express Group, said: “Indian cinema deserves a stage that celebrates creativity beyond collections. Our storytellers carry 1.4 billion dreams — rooted in tradition and racing toward an exciting future. This award will honour that spirit and spotlight India’s boldest, most original voices. We are thrilled YouTube shares our enthusiasm for this endeavour.”

Highlighting the legacy of Screen Awards, Priyanka Sinha Jha, Curator, said: “Established in 1995, Screen Awards has a legacy of firsts: the first jury-based film award in India, the first award show the Oscars management attended and vouched for, and the first accolade earned by several of today’s superstars. With the inception of The Screen Academy and our partnership with YouTube, we mark another first for India — building on our reputation for presenting the nation’s most credible and coveted awards, delivered with path-breaking entertainment.”

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