‘YouTube vlog pays three times more than film, TV work combined’: Parmeet Sethi

Parmeet also shared his thoughts on the changing entertainment landscape. “OTT platforms are trying to replace television, and to do that, they are lowering their standards,” he said candidly. “This doesn’t make me happy — though there are a few exceptions.”

When asked if he believes the era of television might be nearing its end, Parmeet replied, “There are chances television could fade out, except for news and live sports.” He noted, however, that even those categories are now being covered by OTT platforms.

Reflecting on the current digital shift, Parmeet called it “the era of vlogging.” He explained, “This kind of entertainment is very personal and democratic. It’s real life — not something produced or scripted. A lot of people are gravitating towards that.”

He added, “I heard somewhere that 90% of people turn to YouTube for entertainment, and the remaining 10% includes all television and OTT platforms combined.”

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Speaking about their family vlog, Parmeet said, “I am very happy we started vlogging at a time when it’s gaining so much traction. Right now, it just exists — but it’s going to get much bigger with time.” Citing an example, he added, “Even Aamir Khan released a film on YouTube.”

Comparing YouTube to a lifelong investment, Parmeet remarked, “We are like a life insurance company — YouTube keeps paying us the premium throughout our lives.”

He acknowledged that vlogging could easily become a full-time profession for many creators, though it comes at a personal cost. “I don’t want to commit that much because I also want to live my life. But if we did make it an everyday thing, it would earn us three times more than what films and television pay us collectively,” he said.

However, Parmeet also pointed out the emotional toll of putting one’s life on display. “You’re offering your entire life for people to see — and that’s not everyone’s cup of tea. You need to be shameless, careless, and fearless to do something like that. People’s reactions can start affecting you.”