Ranveer Singh, Bobby Deol and Sreeleela to star in an ad worth Rs 150 crore for this company; Atlee to direct

The ad film, directed by Jawan director Atlee, will feature Bobby Deol, Ranveer Singh, and Sreeleela.

Bobby Deol and Ranveer Singh to star in an ad film directed by Atlee. (Photo: Netflix/Instagram/Bobby Deol)

Actor Ranveer Singh, Bobby Deol and Sreeleela are most likely looking at a huge payday, as reports of them starring in an ad film with a budget of Rs 150 crore have just surfaced. The ad film will be directed by Jawan director Atlee, and its exorbitant budget makes it one of the most expensive marketing tactics to be used by a company.

The ad film is for Ching’s Desi Chinese and their new campaign titled Agent Ching Attacks. According to Bollywood Hungama, the ad film will be shot on a scale similar to a feature film, with elaborate sets, detailed VFX, and multi-day shoot schedules. The massive budget was confirmed by an independent source, as cited by the aforementioned publication.

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The source said, “The ad campaign for Ching’s Desi Chinese, featuring Ranveer Singh, Bobby Deol and Sreeleela directed by Atlee, is being made on a massive budget of around Rs. 150 crores. This alone makes it one of the biggest ad campaigns ever executed, featuring celebrated stars and a huge budget.” The company is also having a screening in Mumbai on October 19, which will see Atlee, Ranveer, and Sreeleela in attendance.

Atlee’s last directorial attempt was the Shah Rukh Khan starrer Jawan, and it broke several box office records during its theatrical run. The film made Rs 1160 crore worldwide, and earned about Rs 600 crore net in India.

Sreeleela’s last appearance on screen was in the Bhanu Bhogavarapu directorial Mass Jhatara. Ranveer Singh was last seen in Rocky Aur Rani Kii Prem Kahani (2023) while Bobby Deol stole the show with his role in Aryan Khan’s The Ba***ds Of Bollywood.

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