Facebook offers social media marketing professional certificate course via Coursera

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The professional certificate is self-paced and designed to be completed within 20 weeks (at five hours per week). Upon completion, learners will receive an industry-recognised certificate that they can use to apply for entry-level social media marketing roles. Certificate completers can share their resumes with a consortium of top employers committed to sourcing candidates from this talent pool. The consortium includes L’ange Hair, Snow Teeth Whitening, Ruggable, Freelancer, Facebook, and a growing number of other leading brands.

Coursera claims that by the end of 2020, advertising spend on social networks is expected to reach more than $43 billion. Social media marketing roles also pay with median salaries starting at $70,000 per year, it claims.

Judy Toland, Facebook, Vice President, Head of Scaled Solutions said, “This new professional certificate programme provides learners with critical social media marketing skills and real-world job experiences that will help to set them up for future marketing careers that are months versus years away.”