At the Van Gogh 360° exhibit. Photo by Shrey Gupta With its swirling skies and fields of flowers, artist Vincent van Gogh’s work never fails to bring joy to his audience. There is now an opportunity to literally step into some iconic works of the Dutch post-impressionist in a multi-sensory showcase titled ‘Van Gogh 360°’, which amplifies more than 300 works in floor-to-ceiling projections.
Presented in the NCR by DLF Malls and Absolut Glassware, the exhibition at DLF Cyber City in Gurgaon visualises van Gogh’s art in a three-dimensional format. “The exhibit is a globally acclaimed immersive experience featuring the works of one of the most iconic painters of his time,” said Florian Sallaberry, head of marketing for international brands at Pernod Ricard India.
Speaking to The Indian Express earlier, music entrepreneur Nikhil Chinapa, who was involved with the Mumbai edition of the showcase, said, “Vincent van Gogh’s art is one of the most famous in the world, with The Starry Night right up there with Leonardo da Vinci’s Mona Lisa and Edward Munch’s Scream. It is very recognisable and distinctive, and most importantly in the public domain. There has been a keen interest in demystifying the man behind this art with movies like Loving Vincent in recent years, and immersive exhibits are a great first step for falling in love with art. I am hopeful that the younger generation, especially our children, are inspired by what they see.”
After being showcased at art centres across the world, including New York, London and Tokyo, the multimedia event is on an India tour, and scheduled to travel to Pune, Bengaluru and Hyderabad, among others, in the coming months.
Tickets for the exhibition, priced at Rs 699 for weekdays, and Rs 999 for weekends, are available on BookMyShow.
Recognised as one of the world’s most influential and acclaimed artists of all time, ironically, van Gogh got little public appreciation when he was alive (1853 – 1890), though critics and fellow artists were encouraging. Known to have created more than 2,000 artworks, including around 900 paintings, a few of his works sold during his lifetime, and in his younger days the artist reportedly often traded his work in exchange for food and art supplies. Incidentally, one of his most recognised works The Starry Night was painted at a mental hospital in Saint-Rémy-de-Provence in France, a year before he died. Some of the other famous works completed at the asylum include Wheatfield With Cypresses, Portrait of a Gardener and Irises. In one of his last letters to his brother Theo in 1890, van Gogh wrote: “I feel – a failure. I feel that that’s the fate I’m accepting, and which won’t change any more.”