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If you could read Midnights Children in a cramped mini bus,its least likely that you spend your Sunday afternoon on Chetan Bhagat and feel full at the end of the day. If you are a literature snob,you are most probably nodding your approval for such a sweeping conclusion. But literature snobbery is a thing of the past for publishers,who are just discovering the profits of the acknowledging the varied tastes of readers across the country. Consequently Indian English writing yielded to the lure of chick lit,crafted out a whole new genre campus fiction,and finally addressed the reader who wouldnt mind flipping through a book,but would probably not be inclined to read between the lines or swim in a opulent sea of surreal metaphors.
While Chetan Bhagat can well be called the mascot of the sub-genre,Penguin Books India has gone ahead and given it a name in its new series devoted to the reader on the go. Called Metro Reads,these slim volumes priced at Rs 150 are targeted at the general reader who probably doesnt have the time to go through a complicated novel. They are no different from regular novels. The concept is to provide the reader who finds it difficult to read heavy tomes,either because of lack of time or reading habit,with books that have engaging storylines,simply to read and are not very lengthy, says Vaishali Mathur,senior commissioning editor with Penguin India.
While critics are divided over the literary value of these books,one has to agree that the content does boast of great reader connect. The realities of urban middle-class India usually hold these books together with little pretension,little rhetoric to obscure its immediacy. College,ragging,IT jobs,BPOs are what young India thrives on and relates to the most. So,when you tell us a story thats uncannily similar to our own story,youre bound to strike a chord, says Dipayan Sinha Roy,an Indian IT professional presently based out of the US. Sinhas conviction is well-founded. Chetan Bhagats hugely-popular One Night At A Call Centre took its inspiration from the BPO buzz in the country,and Sudhindra Mokhasis recently-released BPO Sutra is being considered a bestseller. Love Over Coffee by Delhi-based IT professional Amrit N Shetty anchors itself in the IT industry.
Also the fact that the writers dont fit into the literary stereotype – they are bankers,IT professionals,software engineers and BPO heads adds to the appeal of the books. Its a little lame,judging a book by the authors profession that is,but it is true that the authors credentials are also partly responsible for sparking an interest in the book, says Sudeshna Mitra,a Mumbai-based MBA student.
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