Buy 2.0

You may think websites can’t be good at selling clothes as well as a bustling mall is. And how on earth does one get the size right before trying it on? But at TheOutnet.com,a sister concern of Net-a-Porter.com,chiconomics rules the day . The website,which features 11 must-have designers,including Chloe,Fendi,Calvin Klein and Stella McCartney,offers a measuring guide and flashes sharp pictures with detailed descriptions. Here,you can look for anything from a Matthew Williamson little black dress to subtly quirky Marc Jacobs tote and shoes (note: the shoe sizes are Italian unless stated otherwise). There are clickable headlines such as “Dress Me” and “Flash Sales” that help you choose from a “weekend in the city”,“tea at Ritz”,“front-row diva” and even a “downtown diva”evening outfit. Meanwhile,the Flash Sales section offers designer stuff at attractive rates. The Pop-Up Sale is time-bound — usually for 72 hours — and one needs to register to shop. The website also offers exciting giveaways even if you don’t make any purchase. The outfits begin at Rs 1,700. All orders are shipped in 2-3 working days and the delivery rates are Rs 1,200.

From clothes,it’s off to shoes. Now,your pair of red-soled shoes are a click away. Delhi-based designer Swati Mehrotra of the label Swati Modo offers a range of lace-ups,shiny brogues and cutesy peep toes. “One has to fill up a comprehensive form,with details about size,heel,instep,ball of foot and calf measurements for a boot. They are dispatched within a week and cash is on delivery,” says Mehrotra. The shoes begin at Rs 1,500. Meanwhile,your old suedes,neon,twisted and off-kilter heels can be laundered at their Shoe Laundry. All you have to do is place an order at Swatimodo. com. Click on “Services”,make your request and within a day,the pick-up team will contact you. “It’s not just laundering,we also take care of repairs. We have received requests to remove a tacky bow,renew the sole,cut a heel short and make it longer,” says Mehrotra who started the shoe laundry service in 2008.

A regular clean-up begins at Rs 150 and may go up to Rs 1,000 for boots. “I have received many Miu Miu,Ferragamo and Christian Louboutin shoes for laundering,” says Mehrotra,

who offers free delivery for five pairs or above.

For your slice of cheese,you can click on Delhi-based Ayesha Grewal’s online organic grocery store TheAltitudestore.com that sources and markets organic and natural products. The secure online shop sells artisanal cheese and guarantees delivery within 48 hours. The tangy bocconcini is available for Rs 288 for 320 g. The store also stocks regular gouda,feta and fresh mozzarella at Rs 170 for 200 g. “As soon we receive an e-mail from you,someone from the team will contact to schedule delivery. The payment is on delivery,” says Grewal. There is a trove of ginger candy,pear-apple juice and apricot tea,served cold to keep you going this summer. The online gourmet store also offers culinary oils,flour,lentils,herbs and snacks as well.

If mangoes are what you are thinking about,log on to bangoes.com,launched by Pune-based entrepreneur Prakash Bang. The easily navigable website offers alphonsos from Ratnagiri,Maharashtra,and kesar from Gujarat. Around 12 fruits are cushioned in foam nets and sent home in a sturdy carton. “Each mango is checked before packing and the stage of ripeness is determined by its destination,” says Bang. Your box of alphonsos comes for Rs 625,and kesar at Rs 575. One reason to crib less about summer.

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