Pop Photography

Lomography cameras come in funky bright colours. They also have several special features that enhance the photography experience and effect. For instance,colour flash gives the images a desired hue while the Sprocket Rocket gives photos the look of a film reel. Another sought-after model is the Spinner 360 degree camera,which takes a turn before clicking a panoramic shot.

The recent Lomography workshops — held in April at Attic,a fashion and lifestyle store in Mumbai — attracted writers,fashion photographers,bloggers,entreprenuers,web designers and students. Tinka Bhatia,one of the Attic partners,says,“We attract an eclectic clientèle,a lot of whom pursue creative hobbies. So it makes perfect sense to stock Lomography cameras and the workshops make for a great value addition,” she explains.

Mehtab Mann,a Delhi-based fashion photographer,who attended the workshop,says,“I own a Diana Mini. Yet,the workshop helped me learn about the Sprocket Rocket model. I am hoping my workshop experience will come in handy during my fashion shoots,” she says.

Looking at response,Rao plans to branch out to other cities. “Whenever I travel to Delhi,we try to pack in a workshop or two. We are looking out for Lomography ambassadors who will be clicking pictures for us and writing about their experiences. We should be reaching out to Delhi,Bangalore,Chennai,Kolkata and Pune this year,” he says.