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This is an archive article published on April 8, 2009

Shaadi Ka LADOO!

This can well go down in history as the mother of all reality shows. Forget DDLJ,pull over the Runaway Bride and replace the B with P in Bide & Prejudice for it’s none other than Drama Queen Rakhi Sawant’s turn to be the Dulhanzilla...

Guess what: Rakhi Sawant to wed on television!

This can well go down in history as the mother of all reality shows. Forget DDLJ,pull over the Runaway Bride and replace the B with P in Bide & Prejudice for it’s none other than Drama Queen Rakhi Sawant’s turn to be the Dulhanzilla,ready with her haar-shingaar and a car to hunt for the perfect groom. Ab kya hoga Abhishek ka,is between the two,but for now,Miss Sawant is sending out an invitation to the wedding of the season. In first of its kind experience on television,NDTV Imagine presents a new reality show that traces the journey of a bride-to-be; from selecting her groom to the marriage ceremony,all captured on television. The bride-in-waiting,Rakhi is all set to entertain us on this new reality show produced by SOL Productions Private Limited,Rakhi Ka Swayamvar.

“Every young woman dreams of a perfect marriage…there is a right time in your life to get married,to become a wife and a mother. I am a cultured Indian woman with good values and I have reached a stage where I need a companion with whom I can share my love,joys,sorrows and success with. For me that time is now… However I want to solemnize my marriage in the presence of all my fans who have been supportive of me throughout and what better way than getting married on national television? I am looking for a companion who is warm,affectionate,someone who can dance a little bit,who respects women for who they are and above all who is punctual. Even Sita had her Swayamvar…so why not me?,” chats Rakhi. Aren’t we going the Goody way! As for the concept,after a cross-country audition,15 prospective grooms will be brought together under one roof and put through a series of challenges. The grooms will be put through tasks that will test their personality,character,physical fitness,talent and their compatibility with Rakhi who,with the help of her celebrity friends,will pick ‘n’ choose. This dulhanzilla will also visit the homes of prospective grooms to get to know their families better. And of course,there are the usual rounds of vote-outs and wild card entries. “Once the groom is selected,the final week will have wedding celebrations from the mehendi to the sangeet and then,a real-life wedding,” tells Rakhi.

“Rakhi Ka Swayamvar is truly a unique concept that will capture all emotions and choices that Rakhi will experience in her quest for the right husband. This is our modern interpretation and adaptation of an age-old tradition of arranged marriages; where we are using the hugely popular platform of television to help Rakhi find her groom and fulfill her dreams,” says Shailja Kejriwal,EVP Content,NDTV Imagine.

To participate (boys & men),one can register on http://www.ndtvimagine.com call on 022-26000033 or SMS: RAKHI (YOUR NAME) (YOUR CITY) to 56388.

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