October 17, 2025 4:09 pm
MTV allayed my small-town anxieties about not being cool or hip enough, especially after I moved to a bigger city. It taught me that the colour of confidence looks good on me. It opened a window to sounds I wouldn’t otherwise have heard. MTV asked us to listen Manjiri Indurkar
September 04, 2025 1:04 pm
We are at the peak, looking down at all the choices we have made that led us to this spot. It’s the best view you can get as you prepare for the downhill ride
August 07, 2025 6:48 pm
Often paired with a polite smile, the Millennial Nod is being called out as performative by Gen Z
July 18, 2025 6:27 pm
Is there a downside to being deemed a 'yellow person'? An expert weighs in
July 12, 2025 8:35 am
Any effort to engage with and understand the people, whether it is to craft policy or tap a new market, needs to account with cultural memory, not age
June 19, 2025 7:59 pm
The latest Spotify study shows that music streaming habits of Indian Gen Z and millennials are driven by emotion, routine, and cultural connection.
June 06, 2025 3:00 pm
This newfound curiosity isn’t coming out of nowhere. A mix of rising medical costs, job instability, pandemic PTSD, and a growing sense of financial responsibility has pushed Indians in their 20s and 30s to take insurance seriously, possibly for the first time.
March 25, 2025 4:58 pm
The sartorial schisms between millennials and Gen Z have long been hotly debated, with arguments over everything from sock heights to skinny jeans
January 28, 2025 12:21 pm
Here’s a breakdown of Gen Alpha's lingo, so you can stay in the loop (or at least pretend you are).
January 06, 2025 5:50 pm
Understanding where Gen Beta fits requires looking at the broader generational spectrum, from baby boomers to Gen Z
June 22, 2020 6:19 pm
It's almost a billion dollar question. What do millennials want? A global survey tries to answer the question. Millennials are many things. Many statements are attributed to them when it comes to what they want and how they behave.




