Marketing

MARKETING NEWS

Cola wars 2.0: Pepsi crashes Coke’s ‘half-time’ party in soda smackdown

March 05, 2025 6:02 pm

Coca-Cola’s campaign encourages consumers to pause and enjoy a Coke during halftime and other break moments. Pepsi’s response? Why wait for halftime when Pepsi is perfect for any time?

Jamia Hamdard and IFTDM join to launch digital marketing course

July 05, 2024 6:57 pm

Candidates must be a class 12 pass or graduate with a minimum 50 per cent score to be eligible for enrollment in the digital marketing course at IFTDM.

Pillai Institute of Management Studies and Research organises seminar on digital marketing; key takeaways

January 04, 2024 11:03 am

Sadashiv Pal, the speaker at the seminar and SEO Manager at Sogolytic, provided insights on digital marketing.

Why a recent dishwashing ad for men is making netizens furious: 'This is a joke right?'

December 12, 2022 12:48 pm

"Jokes apart, chores are not gender specific. Ghar sabka hai, ghar ke kam bhi sabke hain," one Instagram user wrote

The office beckons. Time for your sharpest ‘power casual’

April 30, 2022 2:13 pm

Welcome to the new world — and marketing-speak — of work clothing

How social media live streaming, videos helped brands stay afloat in the pandemic

December 23, 2021 11:57 am

From sarees, kurtis and other pieces of clothing, to accessories, home-decor pieces and even books -- the videos get good traction, allowing people to select a product, as opposed to actually going to the store and buying them

These courses on retail management, digital marketing available for free at SWAYAM

January 26, 2021 5:57 pm

Those studying commerce, retail, marketing, business, or related field will have to study newer courses to stay abreast with the industry. Here is a list of top courses offered for free in the field.

Older people may have spending power but are ignored by ageist marketing, says report

September 23, 2019 1:38 pm

The report says the demographic of older people is shunned and caricatured in marketing images, perpetuating unrealistic stereotypes and contributing to age discrimination.

Underwear ads lose the macho: How marketing embraced real men

September 09, 2019 12:09 pm

These days, more and more advertisers are telling men they don’t need to be the buffest or most interesting man in the world, just themselves.

Enabled by consumerism

June 10, 2015 12:01 am

Attempts to impose an illiberal social agenda on a young and consumerist society will fail.

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