Virtual Diwali

Along with city roads,theres another place thats witnessing increased traffic this Diwali its the World Wide Web. Or should we say the search engines in particular, tells Rahul Kulkarni,Product Manager,Google India...

Along with city roads,theres another place thats witnessing increased traffic this Diwali its the World Wide Web. Or should we say the search engines in particular, tells Rahul Kulkarni,Product Manager,Google India,as he monitors the trend on search insights of the website that gives segregated results that are at times country or city specific and are also divided on the basis of features. For starters,people are curious to know more about the festival per say and then about how to prepare for Diwali and shopping for Diwali, Kulkarni says of the searches about the festival,Punjab and Uttar Pradesh top the list.

With e-cards turning to be a popular option for those who are time crunched to send personalized greetings,if communities are anything to go by then the survey mentions that about 27 per cent of the netizens like using crackers,18 per cent enjoy the Diwali holidays the most,15 per cent like getting new clothes,another 14 per cent prefers sweets. And 12 per cent of them like making a rangoli. Of the fireworks,the survey mentions that the flower pots (anar) top the list followed by rockets,bombs and sparkles, he reels.

In an active poll on Festival Greetings Diwali community,123greetings.com has been adjudged as the best website. And of the applications,new applications like the Cadbury Iss Diwali app kise khush karengey? is gaining momentum. The application invites you to create your own wish list of things you would like others to do for you this Diwali and enables you to commit to fulfilling certain wishes from your friends. Other applications like Kaamana greetings for you have cards you can send to your friends. The Teen Patti application that has added to their description A must play before and on Diwali for most Indian families,even losing in this game is supposed to bring you good luck has people hooked, he says.

There are also a couple of communities pushing for a Pollution-free Diwali and Love diwali but hate crackers,which are however countered by discussions like say yes to crackers in other communities. With Diwali around the corner,people are searching more and more for pollution and sound pollution related topics, he says. Also,it seems that Diwali gets the creative side of people on the forefront as more and more people search for ways to make their own candles,sweet delicacies,gifting solutions. So what are you surfing for?

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Virtual Diwali

Along with city roads,theres another place thats witnessing increased traffic this Diwali  its the World Wide Web. Or should we say the search engines in particular, tells Rahul Kulkarni,Product Manager,Google India...

Along with city roads,theres another place thats witnessing increased traffic this Diwali its the World Wide Web. Or should we say the search engines in particular, tells Rahul Kulkarni,Product Manager,Google India...