Nimish is a freelance writer based in New Delhi. He writes about technology, books, sports and everything else

May 16, 2020 12:34 IST
As the world struggles to cope with Covid-19, masks have been added to most wardrobes. For centuries now, people have tweaked wardrobes to cope with illness and infections, from headdress to hems to shoes.
Mon, May 18, 2020
May 13, 2020 20:03 IST
It did not involve any especially breathtaking piece of skill. But in terms of sheer impact and drama, Sergio Aguero's goal vs QPR in the 2012 season has perhaps no equal in football history.
Wed, Dec 15, 2021
May 11, 2020 12:19 IST
There was a time when the arrival of a ship from parts of the world infected with disease was treated as being on par with the arrival of an invading army at the gates.
Mon, May 11, 2020
May 01, 2020 12:21 IST
Elon Musk, co-founder and CEO of Tesla, is a big fan of the original 'Deus Ex' game.
Fri, May 01, 2020
April 29, 2020 21:11 IST
Irrfan Khan made you feel like a better person. Because, somehow, he seemed just like you - Human. And as we realised today, all too mortal.
Thu, Apr 30, 2020
April 26, 2020 21:03 IST
From Jonathan Wilson's historical book about football in Argentina to Sid Lowe's book about the rivalry between Barcelona and Real Madrid, here are some football books to read during lockdown.
Mon, Apr 27, 2020
April 05, 2020 16:21 IST
If you are wondering what to read, here are five books that will last long enough to get you to the end of the current lockdown.
Sun, Apr 05, 2020
March 29, 2020 15:31 IST
These five books are rich not just in page count but also in terms of compelling content. Go ahead and lose yourself in them, even as we wait for the world to come back to normal.
Sun, Mar 29, 2020
March 27, 2020 16:54 IST
Ramanand Sagar’s epic will be back on Doordarshan from March 28 onwards. This time we will get to see it in the morning as well as evening (9-10 am and 9-10 pm).
Fri, Mar 27, 2020
February 14, 2020 20:37 IST
Even as Billie Eilish's James Bond theme song "No Time to Die" is garnering great reviews, we take a look at ten fantastic songs sung for and inspired by secret agent 007.
Fri, Feb 14, 2020
January 16, 2020 21:53 IST
American singer Billie Eilish is indeed making headlines these days. And as she gets ready to sing for James Bond, here are ten facts you might not know about pop’s latest sensation.
Fri, Jan 17, 2020
December 08, 2019 12:14 IST
In its advertising charge against Nirma, Surf came up with a character no one would ever forget: Lalitaji. A housewife who would bargain for everything, but not on the price of Surf.
Sun, Dec 08, 2019
December 01, 2019 12:10 IST
In the 1970s, the Indian washing powder market was dominated by Hindustan Lever Limited (HLL) and its Surf was pretty much THE detergent powder to use. That changed with the emergence of a washing power called Nirma.
Sun, May 31, 2020
November 21, 2019 11:10 IST
The comic revolves around the discovery of the daughter of the Gaulish chieftain Vercingetorix who Caesar defeated at Alesia.
Thu, Nov 21, 2019
November 10, 2019 12:04 IST
You want to advertise the most Indian snack. Something that no one imagined could be a branded product, let alone advertised. You are literally on a shoestring budget, ruling out celebrities and fancy sets. So what do you do?
Sun, Nov 10, 2019
October 06, 2019 15:50 IST
Pepsi came up with the line “Yehi hai right choice, baby, Aha!” and in its initial campaign (directed by Mukul Anand) featured Indian pop star Remo Fernandes and film star Juhi Chawla. Although the jingle caught on, the drink itself was not really striking the sort of chord that the brand wanted. It would do so, with a little help from a current and two future Bollywood stars at the time.
Sun, Oct 06, 2019
September 29, 2019 11:10 IST
Through “Asli swaad zindagi ka”, Cadbury changed the perception that chocolates were for only children. The ad did not highlight or make the product the hero - it barely had a few glimpses of the chocolate itself. What it however focused was on humans and how they were feeling, right through the ad.
Sun, Sep 29, 2019
September 22, 2019 15:40 IST
Bajaj’s response to challenges from mainly motorbike-pushing brands like Honda, Yamaha and Suzuki in late 1980s was an ad campaign, called "Hamara Bajaj", that set a new benchmark for Indian advertising - not just motor vehicle advertising, but advertising in general.
Sun, Sep 22, 2019
September 14, 2019 13:25 IST
How successful the Cherry Chaplin ads were can be gauged from the fact that they went on for quite a while, a rarity in an industry where change is almost constant.
Sat, Sep 14, 2019
September 08, 2019 09:58 IST
Although simple, the “Mummy, I am hungry” ad had so many nuanced messages right under that surface. No one found it spectacularly entertaining, but it got the message across - moms trust Maggi for their kids. So it had to be good!
Sun, Sep 08, 2019
July 21, 2019 17:54 IST
The reason for Marcelo Bielsa’s formidable reputation stems partly from his passion for the sport, a passion that is so far-reaching that it encompasses everything around the game, even life itself.
Sun, Jul 21, 2019
March 31, 2019 09:15 IST
Happy Birthday, Mr Anderson…er….Neo!
Sun, Mar 31, 2019
March 10, 2019 18:59 IST
I am removing every Michael Jackson song from my electronic devices. It just does not seem right any more after what has come to light in Leaving Neverland. The four-hour documentary has literally been the last straw that has broken the back of this camel that was Michael Jackson’s fan.
Mon, Mar 11, 2019
February 25, 2019 19:06 IST
Here are ten people who were and are stars and legends in their own right, and yet never got an Oscar for their efforts.
Mon, Feb 25, 2019
February 15, 2019 13:44 IST
An increasing number of people on social media networks like Facebook, Twitter and YouTube now make posts to get attention in the form of likes and comments, rather than to simply share a slice of their lives.
Fri, Feb 15, 2019





