Social buzz: EC takes to music and art, parties rely on Bollywood songs, parody videos for campaigns

Here is a daily round-up of such posts that were shared on social media platforms on Thursday.

Messages painted on pots to encourage people to vote; screengrabs from parody and fictional videos posted from the handles of the Congress and the BJP, respectively. X/@Deo_Jamtara/@@BJP4India/@INCIndia

Ahead of the sixth and penultimate phase of the Lok Sabha elections, the social media is filled with posts and initiatives, especially from the handle of the Election Commission of India. The meme culture also seems to have taken over politics and parties this election, with many of them coming up with news ones to further their agenda, or lambast each other. Here is a daily round-up of such posts that were shared on social media platforms on Thursday.

EC places bet on music, art

State electoral officers are finding new ways to raise awareness in order to ensure high voter turnout. In Jharkhand, the poll body relied on music and paintings on pots.

#IsBaarDinBharMatdan #ChunavKaParv #DeshKaGarv #LokSabhaElection2024 #IamVerifiedVoter #NothingLikeVoting #IVote4Sure #Votingpledge #GoVote @ceojharkhand @ECISVEEP pic.twitter.com/8di16Cv2dy

— DEO JAMTARA (@Deo_Jamtara) May 22, 2024

A post by the chief electoral officer in which men can be seeing playing drums was also retweeted by the Election Commission, asking voters if they are ready to vote in the upcoming sixth phase.

हमारी पूरी तैयारी है, अब आपकी बारी है..!!
मिलते हैं बूथ पर 👍#Phase6 #LokSabhaElection2024 #YouAreTheOne #GoVote @ECISVEEP @SpokespersonECI
🎥 DEO E.Singhbhum pic.twitter.com/g9VVghsato

— Chief Electoral Officer, Jharkhand (@ceojharkhand) May 23, 2024

Bollywood, but with a twist

A famous Mohammad Rafi song from the 1990s, Parda hai Parda, was tactfully used by the Opposition Congress to pull up the ruling BJP over its poll promises and schemes. While the music was retained, the party, in the post on X, changed the lyrics and used animated figures of Prime Minister Narendra Modi and Union Home Minister Amit Shah, singing and dancing to the tunes.

मोदी जी,

आरक्षण का हक़ संविधान ने दिया है

इसे ख़त्म करना मुश्किल ही नहीं, नामुमकिन है pic.twitter.com/AzCktyrMxp

— Congress (@INCIndia) May 23, 2024

In the post, the Congress brought up the issue of reservation, and criticised the BJP for its alleged plans to scrap it.

BJP comes back with an answer

A day after the Congress posted a fictional video of a man and his family showing how the schemes and promises made by the ruling party were contradictory to reality, the BJP posted a similar video of its own, featuring fictional characters that were conspiring to loot people’s wealth once they come to power.

देश को बांटेगे, गरीबी हटाओ भी चिल्लाएंगे, जनता की संपत्ति पर बुरी नजर डालेंगे, SC-ST-OBC के हक पर डाका डालेंगे…

ऐसे महाठगों से रहना सावधान,
मोदी सरकार ही है एकमात्र समाधान।

#SayNoToThugBandhan pic.twitter.com/0qFFzGK129

— BJP (@BJP4India) May 23, 2024