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Journalism of Courage
There have been plenty of reactions on social media since Cristiano Ronaldo removed two Coca-Cola bottles from a table at a press conference following a Euro Cup match, asking all to “drink water” instead. As memes and spoofs took over social media, brands too joined the bandwagon to cash in on the trend.
After netizens dubbed Fevicol as the clear winner in the Ronaldo-Coca-cola fiasco after the adhesive brand’s cheeky take went viral, many other memes are also getting a lot of attention online.
Take a look here:
However, it wasn’t just PayTM who got inspired. Other brands like Dabur, Parle, ITC and even wellness brands like Manforce, utilised this moment to join the conversation using puns.
Here are some of the popular brand post doing round on the internet.
https://twitter.com/zomato/status/1405157626845929487
After Ronaldo’s gesture, Euro 2020 found itself embroiled in a ‘bottle gate’ as many more players followed his lead and removed bottles of sponsors. While Italy’s Manuel Locatelli removed Coco Cola bottles just like Ronaldo, French footballer Paul Pogba removed a Heineken beer bottle during his press conference.
Meanwhile, Ukraine captain Andriy Yarmolenko moved both Coca-Cola and beer bottles closer, asking the sponsors to get in touch with him. Russian coach Cherchesov countered Ronaldo’s stance and picked up the cola bottle, taking a sip at the press conference.
