BharatMatrimony has come under fire after a married woman’s picture showed up in a fake profile on its elite subscription service. Swati Mukund, the woman in question, clarified that she didn’t meet her husband on any matrimonial site and raised concerns about what she’s calling the ‘BharatMatrimony Scam’. Mukund urged people to be cautious when using the platform. In the video, she begins by saying, “This is a post on India’s number one and supposedly most trusted matrimonial app, BharatMatrimony," followed by a screenshot of the app showing her photo with the text “BharatMatrimony Scam." Mukund goes on to explain, “As you can see, that’s my picture, and for the record, this is my husband (gesturing to him beside her). No, I didn’t meet him through any of these apps." Expressing her frustration, she adds, “It’s shocking because this is BharatMatrimony’s elite subscription service, where they charge people a lot of money and claim to screen profiles carefully. But how are they doing that?" She ends the video with a word of caution: “Clearly, it’s not working. This is a reminder to all users to be careful on these platforms, because what you see isn’t always what you get." Mukund shared the video with the caption, “More acrimony than matrimony, I guess!" She explained, “My husband is in the first part of the video to make sure that they don’t use our photo and then later claim that we found each other on their app." She also tagged BharatMatrimony on Instagram. Watch the video: View this post on Instagram A post shared by Swati Mukund (@swatimukund) The app's screenshot displays Mukund's picture on the profile of Nithya Raja Sekar, a 35-year-old Brahmin who is 5'9" and with a BTech degree. Sekar, a fitness expert from Chennai, is shown with a "Newly Joined" tag, indicating that she just joined the site. The video has amassed over a million views, with some users taking to the comments section of the post and sharing their personal experiences with matrimonial apps. One user commented, “Have heard this happen with somebody too. When the app user asks Bharat matrimony to set up a meeting with the woman, they made us excuses that she wasn’t available etc. but did not take down the profile.” Another individual shared, “I faced the same issues in Bharath matrimony it had my photos saying divorcee seeking a suitable groom. Whereas I'm not married even once in my life.” Replying to the video, Bharat Matrimony apologised in the comments section of the post and wrote, “@swatimukund We sincerely apologise for the inconvenience caused. We have suspended this profile and conducting a thorough investigation on how it got published. We’ll DM you shortly with further details.”
