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Journalism of Courage
Yoga guru Ramdev’s Patanjali Ayurved group is back in news as it released the ‘swadeshi’ equivalent of WhatsApp messaging app, called ‘Kimbho’. The news was confirmed by Patanjali’s spokesperson SK Tijarawala, who took to his Twitter handle to declare the news. With the tagline ‘Ab Bharat Bolega (Now India will speak)’, the app had promised to ‘give competition’ to WhatsApp and was touted as “our own #Swadeshimessagingplatform” that could be downloaded directly from Google’s Play store. Only that, the app has been taken down already! In the short time-span that it was released on the store, it generated a lot of buzz on social media.
Check out some of the responses the app garnered, here.
ALSO READ | Baba Ramdev’s Patanjali is not launching a Swadeshi SIM with BSNL for everyone: Here’s what you need to know
The Twitter account of the app, however, announced that they “are in the process of upgrading our servers and will be back shortly”.
https://twitter.com/KimbhoApp/status/1002076004590895106
This comes days after a press release from Ramdev’s Patanjali that declared a ‘tie-up’ with BSNL to give unlimited local and STD calls, roaming on all sectors, 100 SMSes free along with 2GB data per day, for employees of the telecom company and “members of Patanjali organisations like Bharat Swabhiman Nyas, Patanjali Yog Samiti, Mahila Prakostha, Yuva Bharat, Patanjali Kisan Seva and Patanjali Swadeshi Samriddhi cardholders”.
