
Microblogging site Twitter on July 14 announced they are shutting down the fleets feature on August 3, eight months after it was launched.
https://twitter.com/Twitter/status/1415362679095635970
Fleets closure comes just a month after Twitter started testing advertisements on the feature. Starting August 3, users will instead just see active Spaces — Twitter’s live audio chat rooms — at the top of their timelines.
“We had planned for Fleets to help people feel comfortable joining the conversation in a low-pressure way, but it turns out Fleets were mainly used by those tweeting the most. So now we’re ready to explore other ways for people to share on Twitter,” a tweet by Twitter Support read.
Memes took over Twitter right after the announcement. While many expressed disappointment, others came up with suggestions to replace the fleets feature.
Take a look at some of the reactions here:
https://twitter.com/NickyVeitch/status/1415430763986636800
https://twitter.com/TheNiceCast_/status/1415367875074854918
Twitter had introduced Fleets back in November 2020. The feature lets users post full-screen photos, videos, and tweet reactions that disappear after 24 hours. Fleets came years after Snapchat and Facebook introduced similar options for their users.